I have found that each month of the year can give you an opportunity to find new customers. September is no different. September is a month just like any other to build your EFT and sunless business. For example, in December we can market towards customers who are looking for some color before a holiday party. In February, we are marketing towards customers looking to go on vacation. In June, we are looking to market towards customers that need an extra boost of color before they spend a weekend outside. September is no different and can be a great month to execute a marketing plan to bring in new customers.
I like to market our spray tans to students starting their school year. I have noticed more students are spray tanning than ever. I believe it is a growing trend that will keep increasing for the next several years. Students want fast and immediate results. Spray tanning accomplishes that need. I have two ideas on how you can use your marketing wisely in September.