At Smart Tan Nashville, the education  starts well before Saturday’s official opening session and keynote speaker. With best-selling author and retail expert Bob Negen on the docket for a new look at comprehensive salon marketing as well as the debut of the industry’s best technical training in its latest form, you won’t want to miss Friday, Oct. 3 in Nashville.

Most of you will want to check out the all-new Maximum Bang Retailing. This all-day event is packed with retail and marketing advice that will help you bring in new customers and get them spending more money. Bob Negen, retail expert and best-selling author, will spend the day sharing a comprehensive plan that has been proven to get maximum results. Negen covers everything a retailer needs to know to succeed, including:

• Getting new customers for little or no money
• How to turn first-time customers into lifetime customers
• How to find and train a team of retail superstars
• Turning your team into selling machines
• 5 ways to immediately build your average sale
• How to build your customer database with a simple loyalty program
• Using electronic and social marketing to dramatically increase loyalty and sales

With Negen’s upbeat and humorous approach, Maximum Bang Retailing will change the way you approach your business and set you up for the most profitable year you’ve ever had.

Negen spent 20 years honing his retail skills as a small business owner before founding WhizBang! Training to help independent retailers thrive in today’s super-competitive market. Having spent so many years on the front lines, he knows what it takes to succeed. “No matter what the business, it’s all about giving your customers the kind of experience that makes your business memorable and parlaying that first experience into a highly profitable long-term relationship,” he says.

For those more concerned with technical skills, Nashville is the only opportunity to experience the most comprehensive training out there taught live and in person by Smart Tan’s Joe Levy. The conference will mark the debut of yet another update to the UV Tanning Certification. We’ve completely rethought the training process, and this latest edition focuses on the real-life skills employees will utilize every day in your salon.

And, as always, our welcome reception will take place Friday night. You won’t want to miss our brand new setup at the exciting new experience that the kick-off party’s new environment — the Music City Center Grand Ballroom —  will provide.

Click here for more information on all that Smart Tan Nashville has to offer.