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We Are Sunshine

Balanced Public Perception of Sunshine and Sunbeds

Tuesday, January 22nd, 2019

Is it just me, or did 2018 absolutely fly by? It’s been a year I think we’ll look back upon and realize just how impactful it was on our overall goals. The JCTA changed our approach in terms of marketing our industry and we’re thrilled with the results. Traffic to our JCTA websites is at an all time high and our social media presence is better than ever! Even the comments on our posts were more positive than ever before. Is it possible that we’re in for a Sunshine resurgence? Could the public finally be ready to hear the truth about UV light and Human health? I suppose time will tell, but I can speak for the entire Board when I say, we are more optimistic than ever that change is coming. It’s time to stand together and be proud Sunshine advocates, small business owners and even more importantly, its time to be proud of what we do everyday!

In 2019 we hope to continue making strides toward a more balanced public perception of Sunshine and Sunbeds. What can you do to help move that message? Encourage your fellow salon owners to become JCTA members, or become a member yourself if you aren’t already. The JCTA board is perfectly willing to provide the elbow grease, all we need is the support of Canadian Salon Owners just like you! Give us a shout, you’ll be glad you did!

Mat Rockey

JCTA President

800-652-3269
Canada
866-795-3755