By Brandon Cardinal, Norvell Sunless

In business, separating yourself from your competition is very important. The key to this success lies in your ability to effectively communicate the fundamental truths of your business to your client. For example, with its rise in popularity, a large amount of your customers may be experiencing a sunless tan for the very first time; therefore, it’s imperative that you explain the spray session to each client. Remember, the more knowledgeable you are with your services, the more you your client will feel at ease.

The very first time you come in contact with your guest, it’s crucial to find out why they are requesting services. This small detail will allow you to point them in the right direction for service and EFTs that best meet their needs. To effectively deliver a great sunless experience to all of your customers, you must review the session before, during and after they are sprayed.

What to Review with Your Client

BEFORE THE SESSION: 

• Prior to your spray tan session, have your client sign a spray tanning agreement. Review each point on the spray tanning agreement prior to each visit. What the client did last time may be different than what they do today.
• Ask the client what they did before coming to their spray session. Did they exfoliate 24 to 48 hours prior to coming in? Did they apply any lotions or topical treatments to the skin within the 24 hours prior to their session? Asking these types of questions will avoid surprise results.
• Educate the client on your prep spray options.

DURING THE SESSION:

• Engage in a relaxing and informative dialogue with your client. Taking the time to get to know your customer opens up the lines of communication and allows for greater sales opportunities.
• Give them one or two points on top-selling retail products you have in stock. This is your prime opportunity to place retail products.
• Talk to them about the current products in their regimen and pinpoint any dangers they may face with their range of skincare products.

 AFTER THE SESSION:

• Explain to your client any referral specials you may be running.
• Thoroughly cover what they should refrain from doing after they have been sprayed and for how long.

If you cover all the bases with each client during their session, it will magnify the care you have for them and their appearance. Capturing these small nuances will ensure continued business for weeks, months and even years to come.