By Grant Miller, salon consultant

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of roadblocks and obstacles in your way, making it difficult to collect as much money as possible.

Is this happening in your salon. Every salon that I have ever consulted with had some sort of rule, policy, procedure or pricing model that was hurting their revenue. They all had something in place that they had been doing for so long that it just became an accepted norm that no one questioned.

The most common mistake I see, that creates the biggest revenue loss, is the way salon owners price their packages or memberships. They offer so many options to choose from, with the noble intent of pleasing everyone, that it makes it difficult for the customer to make a good buying decision.

You see, a confused mind either doesn’t buy or will only buy the safest option, which is usually the least expensive one.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.