Carly White, General Manager, Pacific Tan and Spa
The concept of SmartSun Therapy is designed to mean much more to tanning businesses than the direct revenue it creates. When you introduce the SmartSun Therapy SST28 light therapy device, it fundamentally shifts the nature of your business. In one giant leap, you can go from a tanning business to a wellness business that provides numerous benefits from a variety of light spectrums found in natural sunshine, including the many wellness benefits of red and near-infrared light.
That said, the SST28 has already proven to be one of the most financially impactful additions you can make to your tanning business. Salon groups around the country are using SmartSun Therapy to sell packages, all-inclusive memberships, and membership add-ons. Perhaps most impactfully, though, they’re experiencing greatly enhanced retention for their high-dollar memberships through the tanning off-season.
With five SST28 units across four locations in mid-Michigan, Pacific Tan Salon and Spa is one of the groups making the most of every opportunity SmartSun Therapy provides. In this interview with Smart Tan, Pacific Tan GM Carly White explains how the SmartSun Therapy SST28 has helped drive five-figure increases in Pacific Tan’s monthly EFT draws, how it fits perfectly in conjunction with hybrid tanning equipment, how the underlying message of combining beauty and wellness has shifted the positioning of the business, and more.