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75 Days to a Better Tanning Business

Friday, November 20th, 2020

Today, let’s talk about goals. Okay, before you turn the page because of another boring article about goals, just give this one a chance. This one will be different; I promise you that. Of course, we will be talking about goals but we will be talking about them in a different light. The problem with goals is that life gets in the way and our motivation lasts only so long. But, what if goals actually do work, but how we use them and implement them is wrong? What if we could find a way to keep our goals going strong?  We all know that if all our goals were achieved, it would catapult us to a new level. Imagine what it could do for our staff and your stores!

Part One – 75-Day Program

I am currently on day 43 of a 75-day program. It’s not a challenge but a program that I committed to. I wanted to see if I could do it because all other programs or goals I have set failed. Think about New Year’s resolutions, how many have you set and failed? How many even do resolutions anymore? I sure don’t! Past resolutions were always well intended but as the days went on I lost motivation and went back to my normal habits. And right there was the problem: I lost motivation. Why is that?  It’s similar to when a sales associate does really well after training but as the days go on their sales go right back to where they once were. The sales associate was all excited and confident after training, so what happened? Let me give you a little background on the 75-day program I am doing first.

The 75-day program consist of:

  • Two 45-minute workouts each day and one has to be outside. Weather can’t be a factor. Rain or shine, you must do one workout outside.
  • Must follow a meal plan for proper eating. It can be Keto, calorie counting or whatever program you would like. The goal is to find something that can be sustainable long-term.
  • Must drink a gallon of water each day. You can drink other things that fit your meal plan but it won’t count towards the gallon of water.
  • Must read 10 pages of a self-help book. No audio.
  • No alcohol for 75 days.
  • Must take a daily progress picture each day. Must have shirt off for males and sports bra for females.

This program, in my opinion, does a great job on helping people reach their goals. It has six steps and each one can be a challenge. Each day in itself has its own challenges but now add six more “things” you now need to do? That seems insane, and I think that is what has drawn me to this program. I really didn’t know what to expect when I started this program, but what I do know right now is I will finish it.

Trust me, I will tell you how this relates to tanning, but I want to point out a few of these steps that I found important.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.


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