By John Toston, Tan-Link

Did you know that about 98 percent of the messages that are sent via SMS are opened within 5 minutes? This means that…

• You’ll be bypassing the email unread/spam filter.
• Almost a guaranteed open rate.
• And, for many of your customers, it is actually a preferred method of communication. So they will enjoy it better than an actual phone call or plain email.

They will also respond in as little as 90 seconds! Meanwhile, an email has a response time of 90 minutes and an average open rate of only 22 percent.

So instead of spending a lot of time, money, and effort carefully crafting emails to end up in the spam or unread folder, start utilizing text messaging for your marketing. This will truly ensure you are engaging and creating a direct line of communication between you and your customers.

Click here to read a few types of text message campaigns to help increase engagement for existing and potential customers.