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News Archive for June, 2021

Building Adaptability: Create the best competitive advantage

Wednesday, June 30th, 2021

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Maintain Equipment, Sustain Success

Tuesday, June 29th, 2021

Everybody would probably rather talk about sales, marketing or the next big thing, but none of that is even relevant without equipment that attracts clients and performs effectively to keep them there. There are two sides to that story: maintenance …

Find a Reason for Customers to Walk Through Your Doors

Monday, June 28th, 2021

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

Skin Cancer and Nutrition: Stop blaming the sun

Thursday, June 24th, 2021

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

Managing Your Image: Define your management style and maintain strong leadership

Wednesday, June 23rd, 2021

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

Mind Your Business Success

Monday, June 21st, 2021

High winds, power outages, and being forced to huddle in the basement area of the Elms Resort and Spa in suburban Kansas City did not dampen the spirits or enthusiasm of 120 attendees representing 65 salons from across the country …

Reader’s Digest Article: Do We Really Need Sun Protection?

Monday, June 21st, 2021

Another in-depth article from writer Rowan Jacobsen — this one published by Reader’s Digest, America’s fourth largest-circulation magazine brand — questions the validity of advising sun avoidance and reiterates evidence showing that UV exposure is vital to overall health.…

ASA State Lobbying Program Successful in 2021

Thursday, June 17th, 2021

With legislative attempts in two states calling for under-21 sunbed bans this spring, the American Suntanning Association adapted its state advocacy program to Zoom meetings, phone calls and a handful of remote hearings to fend off a new category of …

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