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We Are Sunshine

News Archive for February, 2018

Use Sunbeds to Avoid Vitamin D Deficiency: Doctor

Thursday, February 15th, 2018

“Use a sunbed,” advises Dr. Gerry Schwalfenberg, MD, in a 2017 article, 5 ways to make sure you are not vitamin D deficient, published by DarpanMagazine.com. His other suggestions include testing blood levels, taking a trip to the sunny …

There’s Gold in the Old

Wednesday, February 14th, 2018

By Grant Miller, salon consultant

Most people have very short memories about almost everything. Many salon owners also suffer from this as well. They either forget or they lack the motivation to seek out and discover what was successful in …

Building a Spray Tanning Dynasty in Your Market: Strategies that will make your sunless services dominant in 2018

Tuesday, February 13th, 2018

The name says it all: Grand Palms Tanning Resort and Sunless Spa. Keith Rodenberger takes his sunless tanning services seriously, and that’s apparent from a client’s very first introduction to his brand.

If you read Part 1 of this article …

You Rang? A guide to responding professionally to client inquiries

Monday, February 12th, 2018

By Ashley Laabs

At any given moment, you could get a phone call, a text, a voicemail, an email, a Facebook message, a tweet, or you could be tagged on any number of social media groups. And in our fast-paced, …

Sun Exposure and Athletic Performance

Friday, February 9th, 2018

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

What Does a $4 Million Super Bowl Ad Have To Do With Salon Marketing?

Wednesday, February 7th, 2018

By Grant Miller, Salon Consultant

Over 111 million people watched the Super Bowl in 2014, making it the most watched television program in history. With that much viewership, FOX was charging $4 million for a 30-second spot. A normal, rational …

New Studies Find WHO Report on Sunbeds Unbalanced and Inaccurate

Monday, February 5th, 2018

Feb. 4, 2018 (Kelowna, BC) – The World Health Organization and a European SCHEER Report mispresented the quality of the research used and omitted relevant confounding information in the groups’ most recent publications on sunbeds, according to research reports published …

Build a Winning Team for Your Salon

Monday, February 5th, 2018

You can have the best location, the best equipment, marketing and product selection, but your indoor tanning business will still only be as good as the team that runs it.

The key word here is “team.” If your employees are …

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