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News Archive for January, 2018

Creating a Game-Changer: Simple steps that lead to great ideas

Tuesday, January 30th, 2018

While our personal goals of hitting the gym may get put on the backburner by spring, now is a great time to use the resources you have to achieve your business goals. Instead of waiting for inspiration to strike, create …

Sunbeds are Vitamin D Machines: Sunlight Institute

Monday, January 29th, 2018

By Dr. Marc Sorenson, Sunlight Institute

The Vitamin D Society of Canada recently issued a significant news release: New research reported on the vitamin D effects of tanning salon sunbeds and vitamin D. The study was published in the journal …

Many Salons Lack Loyalty Programs: Poll

Friday, January 26th, 2018

In a poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Thursday, January 25th, 2018

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller wrote in a 2016 paper published in the journal …

Generational Marketing: Maybe we’re not so different after all

Wednesday, January 24th, 2018

By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were …

6 Things You Wish Your Customers Knew

Tuesday, January 23rd, 2018

By Ashley Laabs

Through the course of working in a retail environment, you’ll invariably come across difficult clients. But if they only knew what you did, the world would just be a better place for it! Here are some of …

Four Steps to a Successful 2018

Monday, January 22nd, 2018

By Grant Miller, salon consultant

For most salon owners I either consulted with or talked to last year, 2017 seemed to be a pretty good year overall. Owners are reporting increased numbers of new members, tanning sessions and revenues. It …

What’s in a Brand?

Friday, January 19th, 2018

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …