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News Archive for December, 2017

Is Free Better than a Discount?

Friday, December 29th, 2017

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

Sun-Starved Town Installed Giant Mirrors for a Brighter Winter

Thursday, December 28th, 2017

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …

Does Your Salon Need a New Year’s Resolution?

Wednesday, December 27th, 2017

In a poll last year, more than half of respondents said they do not have a New Year’s Resolution for their indoor tanning business.

There’s a good chance you might not have even thought of a resolution as something …

It’s a SAD Time of Year — Can We Cure it with Vitamin D?

Tuesday, December 26th, 2017

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …

Teach Your Clients to Tan Smart

Friday, December 22nd, 2017

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

Five Things Your Salon Needs To Do in 2018

Thursday, December 21st, 2017

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

Joe Levy, International Smart Tan Network’s senior vice president and lead author developer of Smart Tan’s salon certification …

Sunburn Prevention: The Golden Rule of Smart Tanning

Wednesday, December 20th, 2017

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

The Solution to Solution

Tuesday, December 19th, 2017

By Ashley Wottring, California Tan Sunless

The sunless market is saturated with different brands to choose from, and in some cases each brand has multiple solution options. How can you choose which solution will work best for your salon? Below …