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News Archive for December, 2016

Objections to Pricing and How to Answer Them Effectively

Friday, December 16th, 2016

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Is Your Salon Live?

Thursday, December 15th, 2016

Facebook Live launched early this year and has become a very popular feature for news outlets, celebrities, businesses and individuals alike. It allows users to interact with their Facebook followers in real-time through video. You broadcast live video that shows …

Does Your Salon Need a New Year’s Resolution?

Wednesday, December 14th, 2016

In a poll last year, more than half of respondents said they do not have a New Year’s Resolution for their indoor tanning business.

There’s a good chance you might not have even thought of a resolution as something …

PC Tan Expo Prepares Salons for 2017 Success

Tuesday, December 13th, 2016

Kick off the New Year the right way, with the education, motivation, equipment and products you need for a successful 2017, at the PC Tan Expo. On Jan. 14, the tanning industry will take over the Hilton Hasbrouck Heights – …

Look Like a Big Deal

Monday, December 12th, 2016

By Jenny Backman, Carolina Tan Factory

I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas …

Devoted Creations: Lisa and Kandra do Europe

Friday, December 9th, 2016

If you follow Devoted Creations on our Social Media outlets you may be familiar with the hashtag #LisaAndKandraDoEurope. International Sales Trainers Lisa Parsons and Kandra Covert traveled to Rotterdam, Netherlands to educate Devoted Creations’ Holland salons on the new 2017 …

Business Owners vs. Entrepreneurs

Thursday, December 8th, 2016

By Grant Miller, salon consultant

Business owners and entrepreneurs – most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is “a person who organizes and manages any …

Rise to the Top: How to outclass low-cost competition

Wednesday, December 7th, 2016

The floor has risen in indoor tanning. Now it’s time to raise the ceiling.

As the industry landscape continues to change, the poorly operated businesses are long gone. At this point, even businesses that are competing on bargain-basement prices, or …