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We Are Sunshine

News Archive for December, 2016

Teach Your Clients to Tan Smart

Friday, December 30th, 2016

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

How a Dead Italian Economist Can Create New Wealth For Your Business

Wednesday, December 28th, 2016

By Grant Miller, Salon consultant

I’m sure that you’ve heard of the 80/20 rule. The concept was invented by Vilfredo Pareto who was a 19th century Italian engineer, economist, and philosopher. The 80/20 rule is named after him and is …

Sun-Starved Town Installed Giant Mirrors for a Brighter Winter

Monday, December 26th, 2016

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …

Sunburn Prevention: The Golden Rule of Smart Tanning

Friday, December 23rd, 2016

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

The Solution to Solution

Thursday, December 22nd, 2016

By Ashley Wottring, California Tan Sunless

The sunless market is saturated with different brands to choose from, and in some cases each brand has multiple solution options. How can you choose which solution will work best for your salon? Below …

Pro Athletes Seek Competitive Advantage Via Sunshine: WSJ

Wednesday, December 21st, 2016

The Wall Street Journal reported last year that a new trend in athletic organizations including the Detroit Red Wings and Pittsburg Steelers embraces an advantage that is as old as the sun: Vitamin D.

“With millions of dollars at stake, …

Class is Now in Session

Tuesday, December 20th, 2016

Welcome to Smart Tan Academy, the new standard in salon training. We know why you’re here – because you want your staff to be the best educated, most effective, adaptable and flat-out best tanning operators in your market. That’s why …

Member of the Month Created a ‘Heavenly Hideaway’

Monday, December 19th, 2016

After 20 years as an ultrasound technician, Jayne Contois was ready for something new. She was too young to retire and wanted a new business venture. She and her husband approached the owner of the oldest tanning salon in Bradford, …

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