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News Archive for July, 2016

Building Adaptability: Create the best competitive advantage

Friday, July 29th, 2016

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Managing Your Salon in the Community

Thursday, July 28th, 2016

By Tara Sanders, Touchable Tan

As of late, I am seeing more and more tanning salons in despair about sales and client numbers dropping. Though this is a never ending battle for all of us, there are affordable and creative …

What Can You Say? Clarifying Customer Communications

Wednesday, July 27th, 2016

By Joe Levy, Smart Tan Senior Vice President

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. …

Smart Tan Nashville Spray Track Most Anticipated by Salons: Poll

Tuesday, July 26th, 2016

As sunless becomes a larger revenue stream, salons are beginning to focus more on the ins and outs of maximizing spray sales and treating it as an equal aspect of business to UV tanning, not just a complement. In a …

Researchers Support UV Exposure In Breakthrough Video

Monday, July 25th, 2016

A panel of many of the world’s leading vitamin D researchers released an online video in late 2014 calling for the public to embrace a balanced approach to UV exposure as the most important source of “the sunshine vitamin” and …

The Perception of Value

Friday, July 22nd, 2016

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Advantages of ‘Pokémon Go’ Craze Include Increased Sun Exposure

Thursday, July 21st, 2016

No matter what you think of the hoards Pokémon Go players wondering around with their faces in their phones for the last couple weeks, there’s one undeniable plus side: It’s getting people to spend more time outdoors! As well as …

California Tan Sunless Donates to Charlotte Charity

Wednesday, July 20th, 2016

Charlotte, NC – California Tan Sunless® partnered with InReach, an international nonprofit organization, to make the organization’s largest fundraiser of the year a huge success! InReach is a leader in providing housing, jobs and community support to individuals with intellectual …