News Archive for January, 2016

This may be the first time you’ve ever been okay with the notion of being compared to a whale.

A study reported by USA Today found that whales, like humans, tan in order to protect themselves from sunburn.

Because of …

Upon graduating with a Bachelor of Science Degree in Business Administration, Lewis Henry had a passion for marketing and business. Always a dedicated tanner, he had an interest and knowledge of the indoor tanning industry. Lewis combined his two passions …

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

The Wall Street Journal reported Monday that a new trend in athletic organizations including the Detroit Red Wings and Pittsburg Steelers embraces an advantage that is as old as the sun: Vitamin D.

“With millions of dollars at stake, elite …

By Ashley Wottring, California Tan Sunless

The sunless industry is booming! Over the past five years, the annual growth rate has been positive, and recent research confirms that is is projected to continue growing. As a salon, what can you …

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim.

For years, you’ve probably heard that the most powerful word is “free.” Other people will suggest that it’s “sex” or …

In a SmartTan.com poll, 40 percent of indoor tanning businesses said each employee is trained for at least 30 hours.

Ten percent of salons said their employees go through 20 to 30 hours of training, 29 percent answered 10 to …