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News Archive for January, 2016

Base Tans Protect Whales from Sunburn Too

Friday, January 29th, 2016

This may be the first time you’ve ever been okay with the notion of being compared to a whale.

A study reported by USA Today found that whales, like humans, tan in order to protect themselves from sunburn.

Because of …

Devoted Developer

Thursday, January 28th, 2016

Upon graduating with a Bachelor of Science Degree in Business Administration, Lewis Henry had a passion for marketing and business. Always a dedicated tanner, he had an interest and knowledge of the indoor tanning industry. Lewis combined his two passions …

Put Your Employees on a Pedestal with the Right Training Platform

Wednesday, January 27th, 2016

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Pro Athletes Employ the Power of the Sunshine Vitamin: WSJ Article

Tuesday, January 26th, 2016

The Wall Street Journal reported Monday that a new trend in athletic organizations including the Detroit Red Wings and Pittsburg Steelers embraces an advantage that is as old as the sun: Vitamin D.

“With millions of dollars at stake, elite …

Selling Sunless Successfully

Monday, January 25th, 2016

By Ashley Wottring, California Tan Sunless

The sunless industry is booming! Over the past five years, the annual growth rate has been positive, and recent research confirms that is is projected to continue growing. As a salon, what can you …

Tanning is a Natural Process: Dermatologist

Friday, January 22nd, 2016

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

The Single Most Powerful Word in Marketing

Thursday, January 21st, 2016

Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim.

For years, you’ve probably heard that the most powerful word is “free.” Other people will suggest that it’s “sex” or …

Salon Employees Go Through Extensive Training

Wednesday, January 20th, 2016

In a poll, 40 percent of indoor tanning businesses said each employee is trained for at least 30 hours.

Ten percent of salons said their employees go through 20 to 30 hours of training, 29 percent answered 10 to …