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News Archive for May, 2015

Teach Your Clients to Tan Smart

Friday, May 29th, 2015

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

Study Finds Vitamin D Levels Linked to Diabetes, Not Obesity

Thursday, May 28th, 2015

From the Vitamin D Council

Ground-breaking new research published in the Journal of Clinical Endocrinology & Metabolism suggests that people with low vitamin d levels are more likely to have diabetes, regardless of how much they weigh.

Studies have consistently …

Explore Nashville: The Home of Country Music

Wednesday, May 27th, 2015

If you’ve ever been to Nashville, you know it’s a thriving, multi-dimensional metropolis with an array of entertainment and cultural options, but it is the Music City after all. No trip to Nashville is complete without experiencing live music and …

Half of Salons Sell Outdoor Sun Care Products: Poll

Tuesday, May 26th, 2015

A recent poll found that just more than half (51%) of indoor tanning businesses sell outdoor sun care products in addition to indoor tanning lotions.

This topic is particularly in focus this time of year when tanners all around …

Cultivate Your Complete Brand Story

Monday, May 25th, 2015

Your brand is responsible for identifying you as a unique provider. Last month, I explained how your salon’s choices about visual concepts and voice have a major impact on your branding efforts. In this article, I’ll show you how your …

Canadian Sunbed Users Tops in ‘D’ Levels

Friday, May 22nd, 2015

Canada’s sun-deprived northerly latitudes mean 90 percent of Canadians will be vitamin D deficient in the winter. That’s why it’s not surprising that regular sunbed users have the highest vitamin D levels of any group in Canada.

According to Canadian …

How to Turn Facebook ‘Likes’ Into Money

Thursday, May 21st, 2015

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is currently the largest and most popular social media site. Like all media, though it is inherently neither good nor …

Cleanliness is the Top Concern for Tanning Clients

Wednesday, May 20th, 2015

Your salon spends time, money, and effort attracting and keeping good customers, but you could lose them in a second with just one slip up on cleaning duties. And even worse than losing a valued client is the negative word …