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We Are Sunshine

News Archive for November, 2014

Sunshine in the Winter

Tuesday, November 18th, 2014

The full brunt of winter lies ahead, and it’s more than a month before days start getting longer again. Besides the general gloominess that this brings, UVB light for natural vitamin D production is nonexistent or severely limited in most …

A Lil’ Bit Goes a Long Way

Monday, November 17th, 2014

No one could be more proud, enthusiastic or insightful about the new line of Devoted Creations products than the company’s president, Lewis Henry. As this dynamic lotion and skincare brand enters a new year, they do it with an impressive …

Salons Ramping Up Marketing Efforts in 2014: Poll

Friday, November 14th, 2014

Two-thirds of indoor tanning businesses said they spent the same or more on marketing in 2014 compared to 2013, in a recent SmartTan.com poll.

Forty-five percent of salons said they have spent more on marketing in 2014, 21 percent said …

Marketing Spotlight: T-Shirt Tuesday

Thursday, November 13th, 2014

T-shirts are a staple of the modern wardrobe, which explains why many tanning salons have initiated T-shirt Tuesday promotions to amp up their marketing. Typically, these promotions give customers special discounts if they wear the salon’s branded t-shirt into the …

View Cleanliness Through Your Clients’ Eyes

Wednesday, November 12th, 2014

Your salon spends time, money, and effort attracting and keeping good customers, but you could lose them in a second with just one slip up on cleaning duties. And even worse than losing a valued client is the negative word …

Choosing the Right Employee Compensation Model

Tuesday, November 11th, 2014

There are numerous ways to structure commission for salespeople and there’s no right choice for every unique business, the Entrepreneur.com article “Setting Up the Perfect Compensation Plan for Your Sales Team” explains. Remember that you get what you pay for, …

Health Impact of UV-Induced Nitric Oxide Expanding

Monday, November 10th, 2014

New research last year from Dr. Richard Weller, finding that nitric oxide released from the skin in response to UV exposure can decrease blood pressure, was a game changer in UV science. It identified another significant health benefit from UV …

New Mexico Salon Redefines Quality

Monday, November 10th, 2014

At the young age of three, while most of his friends were playing with their toys, Scott Bushey used them to start his first business. Although giving rides down the street on his Radio Flyer didn’t pan out to be …

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