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News Archive for June, 2014

A Marketing Lesson from a 13-Year-Old Girl Scout

Monday, June 30th, 2014

By Grant Miller, Salon Consultant

The late, great Gary Halbert is widely considered to be the world’s greatest copywriter ever. If you are a certain age, you may recall your parents receiving a “Coat-of-Arms” letter in the mail with an …

Heartland Tan Tanning Bed Sweepstakes at Smart Tan Nashville

Thursday, June 26th, 2014

Heartland Tanning announces Smart Tan Nashville Tanning Bed Sweepstakes!  One lucky salon will be the winner of a new re-designed 2015 3400 tanning bed.

3400 Giveaway

The 3400 unit is ranked as one of the best selling commercial tanning beds available. The …

Keep the Cash Coming in Even When Clients Aren’t

Thursday, June 26th, 2014

Even the most loyal customers are inconsistent if not part of a membership program, the article “How to Keep Customers (Happily) Paying Forever” explains. With members, you get paid whether they come in or now. And while saying it …

Sun Tan City Goes High Tech

Thursday, June 26th, 2014

As the co-founder and CEO of Sun Tan City, Rick Kueber takes pride in keeping the franchise’s over 275 locations on the cutting edge of the indoor tanning industry. Most recently, this has meant a major overhaul in technology as …

Share Your Best Story and Win!

Wednesday, June 25th, 2014

We want to hear about your salon’s smartest tanning client – the client(s) whose success story tanning in your salon makes you proud you’re in the tanning community. Is it someone who couldn’t tan without burning before they met you? …

Podz & Dr. Sun Rx Introduce Newest Celebrity Line to the Industry

Tuesday, June 24th, 2014

Duck calls and strong family values will be the new face of the tanning industry, courtesy of Podz & Dr. Sun Rx. The Kansas based company signed reality television star of Duck Dynasty, Jessica Robertson.

Dr. Sun will produce several …

Marketing by the Book

Monday, June 23rd, 2014

By Bob Negen, Retail Expert

There’s a Chinese proverb that says the weakest link is stronger than the most powerful memory. I know, I know, some of you are thinking, “Well, what in the world does that have to do …

‘D’ Deficiency Again Linked to Higher Death Risk: New Study

Friday, June 20th, 2014

Yet another study has recognized vitamin D status as a marker of longer life expectancy, CBS news reports.

This analysis of previous research, published in the British Medical Journal, linked vitamin D deficiency to  increased risk of death from …