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News Archive for April, 2014

Indiana Salon Gets TV Live Spot

Wednesday, April 30th, 2014

True Colors Tanning — a 10-store southern-Indiana and Kentucky tanning chain — demonstrated the industry’s professional approach to UV and spray tanning on a live news broadcast Tuesday.

The True Colors Team — led by owner Lisa Brooking — demonstrated …

Making a Difference: Nashville Educational Sessions Raise the Bar

Wednesday, April 30th, 2014

At this year’s educational conference at Smart Tan Nashville, it’s all about making a difference. Our practical sessions on sales, professionalism, industry politics and more will make a difference in your salon, and on your bottom line. And we’ll also …

Combat Social Media Overload

Tuesday, April 29th, 2014

If you find yourself hearing about a new social media platform and then rushing to your computer to set up an account for your small business, you are not alone. Most small business owners feel compelled to stay current and …

DC Notices That ‘Tan Tax’ Has Failed

Friday, April 25th, 2014

The ‘Beltway’ is starting to figure out that a 10 percent tax on UV tanning truly was a job-killing, underperforming tax based on back-room politics and funny math.

Politico — perhaps the Capitol’s most-read policy-insider journal — published a major …

Making Strides in Sunless

Friday, April 25th, 2014

Before joining the New Sunshine team in 2008, Josh Malloch got a lot of experience from his position as the director of operations for a 46-location video store  chain. He networked with many individuals in the tanning industry and was …

Pay-to-Play: Marketing in the New Era of Facebook

Thursday, April 24th, 2014

The days of free promotion via Facebook are coming to an end, the article “Facebook’s Pay-to-Play: 3 Key Takeaways for Your Business” explains. Organic reach for businesses has fallen to 2 percent of all fans as Facebook continues to …

Majority of Salons Promote Testimonials: Poll

Thursday, April 24th, 2014

In a recent poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing …

Nashville is National: See it all at the industry’s largest event

Wednesday, April 23rd, 2014

Salons from at least 46 states traveled to Nashville last year (not to mention attendees from Europe and Asia) to experience the world’s largest indoor tanning trade show and conference. Why come all that way? Because Smart Tan Nashville is …