News Archive for November, 2013
Sunshine in the Winter
The full brunt of winter lies ahead, and it’s more than a month before days start getting longer again. Besides the general gloominess that this brings, UVB light for natural vitamin D production is nonexistent or severely limited in most …
Committed to Excellence
When St. Croix Tan opened in 2001, Frank Crisafulli wanted to do something different. He and his partner Wade Dempsey sought out the indoor tanning industry for its low inventory and wider margins, but his intentions for a quality-oriented customer …
Tanning Businesses Cross Promote with Gyms, Beauty Salons Most: Poll
In a recent SmartTan.com poll, eight of ten salons said they most commonly cross promote with either gyms or beauty salons.
Forty-two percent said they work with gyms most, and 38 percent said they most often cross promote with beauty …
Music to Your Ears: A lesson in royalties and revenue
By Rich Kizer & Georgeanne Bender
Do you play music in your salon? You should! Music has a big effect on your customers and sales, even you staff. It’s not just music, it’s audio architecture — a soundtrack for your …
Nashville 2013: Putting the Art in Smart Tan Downtown
Highlighted by a masterful keynote performance from artist and motivational speaker Erik Wahl, Smart Tan’s 18th Annual Convention kicked off the 2014 tanning season last weekend with education, exhibits and entertainment that painted a whole new picture for the professional …
There’s No Room for Denial in Leadership
While it’s a normal and common human emotion, business leaders can’t afford to succumb to denial, the Inc.com article “The Most Dangerous Coping Mechanism in Business,” explains. When there’s bad news, it’s normal to use the first stage of grief …
Moving Forward: Industry groups work together to defend our industry
From state houses to Capitol Hill in Washington, D.C., industry groups have been extremely busy this year educating politicians and working constructively to promote our industry’s message of responsible UV exposure.
Both the American Suntanning Association (ASA) and the Indoor …
See You in Nashville!
We’re all set up and ready to rock the Music City!
Smart Tan’s 18th annual convention gets underway today with pre-conference educational and training sessions and the Kick-Off Welcome Reception sponsored by Sunless Inc. The Nashville Convention Center will be …
