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News Archive for September, 2013

Smart Marketing:
How to Increase Word of Mouth

Monday, September 30th, 2013

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so focused on the …

9 of 10 Salons Offer Sunless Tanning

Friday, September 27th, 2013

According to a recent poll, just under 90 percent of indoor tanning businesses now provide some form of sunless tanning.

It’s becoming increasingly clear that sunless tanning is no longer an industry diversification – it’s an integral element of …

Identify Your Management Style

Thursday, September 26th, 2013

There’s much more to your management style than whether you’re introverted or extroverted, the article “Which of These 4 Types of Managers Are You?” explains. Correctly identifying your approach is the first step in becoming a better manager…you can’t …

Inspired Ideas: Leigh Ann Ragan, Supre Tan

Thursday, September 26th, 2013

If you’ve ever given Supre Tan a call, you’d recognize Leigh Ann Ragan’s cheerful voice on the phone. As their relatively new account executive, she holds down the phone lines at their Dallas, Texas headquarters. After 15 years of experience …

Canadian Article: Skin Cancers Overdiagnosed

Wednesday, September 25th, 2013

A recent Canadian newspaper article presents the case that melanoma incidence is not actually increasing, as critics of indoor tanning have claimed, but rather that diagnosis of the disease has become more aggressive and is skewing the numbers.

“There is …

The Price is Right! Or is It?

Tuesday, September 24th, 2013

Pricing your products and services is one of the most critical decisions you’ll make, but there’s far more to consider than supply and demand, the article “Is the Price Really Right? 5 Ways to Tell” explains. Consider these variables …

2002 Smart Tan Convention:
Hamilton Calls Sun Scare “Madness”

Tuesday, September 24th, 2013

In one of the most memorable moments in Smart Tan convention history, famous “Tan Man” George Hamilton slammed the purveyors of Sun Phobia, decrying “It’s a madness”since the sun is responsible for all life on the planet.

Hamilton — the …

Consultant’s Corner: The Tiger Woods Approach to Success

Monday, September 23rd, 2013

By Grant Miller, Salon Consultant

I recently had an interesting conversation with one of my staff members. All my staff members are eligible to earn a bonus every month based on their sales statistics. The bonus amount can be substantial …