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News Archive for July, 2013

The Wide World of Web Marketing

Tuesday, July 16th, 2013

On any given day, it wouldn’t be surprising to see a salon owner fulfill the role of bed cleaner, maintenance crew, salesperson, peacekeeper and marketing manager. Especially in small owner-operated businesses, business owners spend a lot of their time and …

Website Breaks Down Misstatements From Anti-Tanning Articles

Friday, July 12th, 2013 founder Steve Milloy last week posted critiques of two anti-tanning news columns that were filled with inaccurate statements.

Milloy initially responded to an editorial by financial executive and former Obama administration official Peter Orszag, titled Young White Women, Killing

Gwyneth Paltrow:
How can sun be bad for you?

Friday, July 12th, 2013

Known for her dedication to rigid skin and health care routines, actress Gwyneth Paltrow discussed her love for sunshine in an interview for the August issue of British Cosmopolitan.

“We’re human beings and the sun is the sun – how …

Economical and Authentic ‘Reality Marketing’

Thursday, July 11th, 2013

Use advice from the article “The Obvious Marketing Money-Maker You’re Missing” to incorporate customer-generated content into your marketing and impact consumers’ emotions with more authentic brand messaging. There’s nothing wrong with glossy, slick marketing, but sometimes authenticity and simplicity …

Ask the Expert: Vitamin D for Recurrent Ear Infections

Thursday, July 11th, 2013

By Dr. John Cannell

I have noticed that much of the exciting human research on vitamin D originates in Turkey and Iran. I don’t know why, but researchers in those two countries keep publishing exciting clinical trials.

Take ear infections …

Salons Are Beginning to Use Business Consultants: Poll

Wednesday, July 10th, 2013


According to a recent poll, just under a quarter of indoor tanning businesses have utilized the services of a business consultant.

Twenty-three percent of salons said they had hired a business consultant and the remaining 77 percent said they …

Checklist for a Successful 2nd Half of 2013

Tuesday, July 9th, 2013

Congratulations, we’re past the halfway point of 2013! Now is as good a time as any to take stock off your situation, and decide what areas you need to focus on to improve your business before we hit 2014. Start …

Editorial: ‘You Don’t Need to Shun the Sun’

Tuesday, July 9th, 2013

A recent column in the Des Moines Register criticizes the barrage of over-the-top anti-sun messages that occurs this time of year, saying these warnings are well-intended but lack perspective and consideration for the many health benefits of UV-induced vitamin D …