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News Archive for July, 2013

Nearly All Salons Close At 8, 9, or 10: Poll

Wednesday, July 31st, 2013

In a recent Smart Tan poll, less than one out of 10 indoor tanning businesses said they close at a time other than 8, 9, or 10 p.m.


42 percent of salons said they are open until 9 p.m., 26 …

Will Gmail’s New Inbox Ruin Your Email Campaigns?

Tuesday, July 30th, 2013

Gmail’s new tabs layout seems to be popular among consumers, but could be a major headache for email marketers, the article “Gmail’s New Inbox: Is It Screwing Up Your E-mail Marketing?” explains.

“The one group of people legitimately terrified …

Smart Marketing:
Making the Most of the Off Season

Tuesday, July 30th, 2013

During the off-season, when most salons see a decrease in traffic, it’s easy to diminish (or eliminate) marketing efforts. But marketing shouldn’t be constrained to just the seasonal months. Salons need to be thinking long-term and use the off-season to …

Submit Comments on FDA Reclassification Proposal Today

Monday, July 29th, 2013

The FDA reclassification proposal can have a detrimental effect on your salon, so it’s imperative that you submit a response immediately.

The U.S. Food and Drug Administration this Spring announced a proposed order to reclassify ultraviolet tanning lamps to a …

New Research on Sun Exposure and Breast Cancer Risk

Friday, July 26th, 2013

A first of its kind study suggests a connection between sun exposure, lower breast density, and thus reduced breast cancer risk, the Vitamin D Council reports. High breast density is recognized as a strong risk factor for breast cancer.

Researchers …

Giving Negative Feedback? Use This Magic Word

Thursday, July 25th, 2013

To make negative feedback less harsh and more effective, simply add the word “yet,” the article “This Little Word Will Make You a Better Manager” advises. Being the bearer of bad news is always hard, but this one tiny …

Inspired Ideas: Leif Vasstrom, Supra Brands Group

Thursday, July 25th, 2013

Since he entered the tanning industry with his New York salon in 1978, Leif Vasstrom has been committed to the success of the business community. Now as the founder of Supra Brands Group, he continues his passion for excellence through …

Over $125,000 in Prizes at Smart Tan Downtown

Wednesday, July 24th, 2013

The Wheel of Smart Tan is back and better than ever with $125,000 in prizes up for grabs at Smart Tan Downtown, Nov. 8-10 in Nashville.

Smart Tan’s 18th annual convention will once again end with a big celebration and …