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News Archive for May, 2013

Devoted Creations Teams Up with The Midas Touch for Free Tan Weekend

Friday, May 31st, 2013

Kansas salon The Midas Touch Golden Tans partnered with Devoted Creations last month to offer clients the best in tanning skin care for its annual Free Tan Weekend.  The weekend sale has been the keystone to the salon’s success over …

Get Customers to Open Your Emails

Thursday, May 30th, 2013

Increase the open rates of your marketing emails by establishing credibility and developing creative and compelling subject lines, with the help of advice from the article “”Email 101: How to Write Better Subject Lines.” Catchy subject lines are one …

Rich Ad, Poor Ad: The art of ValPak messaging; Part 2

Thursday, May 30th, 2013

By Grant Miller, Salon Consultant

Last month, we explored the ValPak ad, now I will show some examples of do’s and don’ts in action.

If you’re relying on your ad rep to be a marketing wiz and write you an …

Poll: Social Media is Best Marketing Method

Wednesday, May 29th, 2013

A poll held in early May reveals that more than half of salons consider social media to be their most successful marketing technique.

Fifty-one percent of salons said social media is their most effective marketing method, while just 13 …

Study: Vitamin D Improves Quality of Life for Crohn’s Patients

Tuesday, May 28th, 2013

Higher vitamin D levels helped those with Crohn’s disease overcome fatigue and limited decreasing muscle strength in a recent randomized, placebo-controlled study from Trinity College in Dublin, Ireland.

Patients that received supplements and had vitamin D serum levels of more …

Inspired Ideas: Susan Carlton, New Sunshine

Friday, May 24th, 2013

Susan Carlton has been a long-standing trainer for the New Sunshine family of brands, training salons all over the country about confidence and body language in the sales process. But lately, she’s adopted a new nickname: Webinar Queen! Her charming …

Giving Away Freebies? Make Sure It’s Worth It

Thursday, May 23rd, 2013

Occasionally giving away free products or services can be a solid business strategy, but make sure you’re getting a return on your investment, the article “How to Give Away Freebies—and Not Bankrupt Your Business” explains. Offering freebies for contests, …

Designer Skin Hosts Gifting Lounge for MTV Movie Awards

Thursday, May 23rd, 2013

Designer Skin recently sponsored a high-end gifting suite in honor of the MTV Movie Awards. The gifting suite was a two-day event in which some of the most popular stars in television and film were invited to attend. The modern …