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News Archive for March, 2013

Unleashing Your Sunless Business

Friday, March 29th, 2013

In successful salons across the country, the tanning industry has seen sunless revenues climb to unprecedented heights. On average, these businesses see 20-30 percent of their profits come from this service when properly implemented.

However, most indoor tanning establishments have …

Why You Need Business Goals

Thursday, March 28th, 2013

There’s no need to fear setting goals and projections for your business – it’s a no-lose situation, contributor Michael A. Olguin explains in the article “4 Reasons You Need to Set Business Goals.” Having specific marks to shoot for …

Sunbeds Efficient at ‘D’ Production

Thursday, March 28th, 2013

Tanning beds may be even more effective as a vitamin D producer than was previously believed. That’s the consensus of research published by Dr. Michael Holick’s group at Boston University in 2012. Holick’s group studied 15 people aged 20-53, tracking …

Industry Adapting to Multi-level Structure

Wednesday, March 27th, 2013

More than two-thirds of indoor tanning businesses say they offer at least four levels of UV sunbeds, according to a poll conducted this month.

Ninety-seven percent of salons say they have multiple levels of sunbeds and 90 percent have …

Lessons to Learn from March Madness

Tuesday, March 26th, 2013

For college hoops fans, it’s the most wonderful time of the year but for businesses, maybe not so much. Global outplacement firm Challenger, Gray & Christmas, Inc. estimates that $134 million in wages are wasted during just the first two …

Why All Effective Marketing is Math

Tuesday, March 26th, 2013

By Grant Miller, Salon Consultant

I never thought in my wildest dreams that I would ever be teaching anyone about math of any kind. It was one of my worst subjects in school. If the world depended on me to …

Not Your Grandfather’s Vitamin D

Monday, March 25th, 2013

“The levels of vitamin D commonly being used today barely reproduce what our grandparents got from their greater time outdoors. And even that is well below what would have been the vitamin D intake of early humans living in East …

Inspired Ideas:
Laurie Retzlaff, Norvell

Friday, March 22nd, 2013

With 13 years in the tanning industry and 10 as a Norvell Sunless trainer, Laurie Retzlaff is something of a smarty-pants when it comes to sunless. As a sales manager for Stay Tan North, her passion is helping people start …