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News Archive for November, 2012

Guide to Facebook Mobile Ads

Friday, November 30th, 2012

Reach more Facebook users on their smartphones by utilizing these paid tactics, as outlined in the article “4 Ways to Take Advantage of Facebook Mobile Ads.” As the social network attempts to drive profits, recent changes have made it …

Dermatology In the Dark on D

Friday, November 30th, 2012

While it is beyond dispute that sun exposure to the skin is the natural, intended and most-efficient source of vitamin D production, dermatology’s leaders continue to suggest that nature was wrong by promoting vitamin D supplements to the exclusion of …

Salons Help Prevent Sunburns: Poll

Thursday, November 29th, 2012

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a poll.

According to the poll, 92 percent …

Spice Up Your Loyalty Program

Wednesday, November 28th, 2012

Go beyond a boring punch card discount with a customized rewards program through digital platform Belly, as described in the article “How to Add Personality to your Loyalty Program.”

According to its website, “Belly redefines traditional customer loyalty …

Sunbeds Best ‘D’ Source: New Study

Wednesday, November 28th, 2012

A European study published this week showed that three non-burning sunbed sessions weekly was more effective at raising vitamin D blood levels than 1,000 IU of daily vitamin D pills.

Published in the European Society for Photobiology’s journal, Dr. Fran …

1 in 4 Salons Call Units ‘Sunbeds’

Tuesday, November 27th, 2012

Approximately 1 in 4 indoor tanning facilities now refer to their UV tanning units as “sunbeds” — a term that accurately portrays the fact that sunbeds are, above all else, a surrogate for natural sunshine.

“While professional indoor tanning facilities …

December’s Smart Tan Magazine Online

Monday, November 26th, 2012

Think about your marketing. You probably have a Facebook, a website, coupons in a mailer, radio ads. There’s probably an endless list of things you’re doing to pump up your sales. But a post here and a blast there isn’t …

Study Confirms ‘D’ Anti-Cancer Role

Monday, November 26th, 2012

A Canadian study is the latest to identify a mechanism by which vitamin D plays a role in cancer risk reduction.

“Now, a team of McGill University researchers led by professors John White and David Goltzman has discovered a molecular …