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News Archive for July, 2012

U.S. Derms Refer 900,000 To Sunbeds: Survey

Tuesday, July 17th, 2012

An International Smart Tan Network survey of 6,881 indoor tanning clients revealed that 11 percent of tanning clients say a doctor referred them to a tanning salon for therapeutic reasons and that 28 percent of those referring physicians were dermatologists. …

Best Time to Email, Tweet, Text

Monday, July 16th, 2012

Figure out the optimal days and times to reach your target audience with social media updates, email blasts and texts with advice from the article “The Best Time to Send Emails, Tweets and Text Ads” from Mashable.com. One recent finding …

Salons Teach Sunscreen Usage Best

Monday, July 16th, 2012

Professional indoor tanning facilities do a better job teaching the correct usage of chemical sunscreen than “sun scare” groups who manufacture and mass-market the product, according to the International Smart Tan Network. Our position is based on the following:

  • The

Poll: Warm Temps Hurt Salon Biz

Friday, July 13th, 2012

Five out of six North American tanning businesses say that record warm temperatures this spring and summer took a bite out of their bottom line, according to a SmartTan.com poll conducted this week.

According to the poll, 83 percent of …

What’s Holding Your Business Back?

Thursday, July 12th, 2012

A recent article from Inc.com, “Biggest Obstacle to Business Growth,” discusses the possibility that your own assumptions and self-limiting parameters may be the primary factor holding you back from business growth.

By shattering these assumptions and challenging the existing perspective …

Adults Get Vitamin D Message: Study

Thursday, July 12th, 2012

Nearly one-third of adults in a recent study know that sun exposure without sunscreen increases vitamin D levels, with 42 percent of those adults turning to the sun to get “the sunshine vitamin” according to a new study.

Published in …

Cost-Effective Marketing Ideas

Wednesday, July 11th, 2012

Try out these local promotional tactics from the Entrepreneur.com article “Five Low-Cost Local Marketing Ideas.” Contributor Jeff Slutsky encourages businesses that rely on local customers to focus on networking and marketing to nearby organizations as a cost-effective way to boost …

Tanning Business Cools in 2Q 2012

Wednesday, July 11th, 2012

Following a stronger-than-expected first quarter, indoor tanning business performance cooled for many salons as temperatures across North America soared in the second quarter of the year, according to a SmartTan.com poll conducted in July.

According to the poll, 36 percent …

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