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News Archive for March, 2010

You Can’t Shrink Your Way to Greatness

Friday, March 12th, 2010

mar-10-salesEven in an economic downturn the sound of customers exclaiming “I need this and this and this!” can happen in your salon, but it won’t happen by accident, nor is it easy. It will happen if YOU make it happen. …

Member of the Month: Endless Summer, Mitchell Ontario

Friday, March 12th, 2010

mar-10-momWhen Teresa Burnette started in the tanning business back in 1985, it was really her parents’ idea.

Her dad, Bill Ledford, worked as meat supervisor for a local chain of grocery stores and her mother worked in a sewing factory, …

PUMP UP Your Lotion Sales

Friday, March 12th, 2010

mar-10-lotionIn my other life, I teach high school English, and every year around mid-January, the girls start sliding into their desks, red-faced and ashamed, taunted by the grins of their classmates. You might think they were blushing at first glance, …

Social Networking and Beyond…

Friday, March 12th, 2010

It comes straight out of Marketing 101: The most important time to pour resources into marketing is when business is the slowest. A salon that can survive and thrive in bad times will come out of them in a much …

Where’s the ‘Overwhelming’ Evidence?

Friday, March 12th, 2010

2010-03-12 story copyA Florida state senator’s absolute statement about indoor tanning is indicative of how the Cosmetic Dermatology industry’s lobbying groups have upped the rhetoric about UV exposure without the research to back up their statements.

“The scientific evidence is overwhelming: Tanning …

Derms: 2.5 million Botox injections in 2009

Thursday, March 11th, 2010

2010-03-11 botox copyThe botox injection industry has 2.5 million reasons to lobby why a 10 percent tax on indoor tanning makes more sense to them than a 5 percent tax on botox injections and other cosmetic surgeries: That’s the astounding number of …

The Base Tan Works, Survey Shows

Wednesday, March 10th, 2010

2010-03-10 The Base Tan Works copyMore than 9 out of 10 indoor tanning business owners believe that ‘base tans’ achieved in a tanning salon do protect indoor tanning enthusiasts from outdoor sunburn, according to the results of a SmartTan.com poll conducted in early March.

According …

‘D’ link to Immune System Unlocked

Tuesday, March 9th, 2010

2010-03-09 D link to Immune System Unlocked copyThe most important attack cells in the body’s immune system — T-cells that fight off infections — rely on vitamin D to do their jobs, Danish researchers reported this week in the journal Nature Immunology.

“The researchers found that immune …

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