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We Are Sunshine

Free Means FREE!

Friday, November 17th, 2017

By Alyssa Hilliard, Sunless Inc.

Many salons use “Free” Spray Days to attract new customers to their salons or give an opportunity to sunbed customers to try spray tanning. We all know that spray tanning has a reputation that it …

A Big Deal on a Small Budget

Thursday, November 16th, 2017

By Tara Sanders, Touchable Tans

I recently was lucky enough to celebrate my salon’s five-year anniversary. They say that it takes five years to “make it or break it,” so I’m on the better end of those odds! I really …

Sunless-only Clients Often Eventually Try UV Tanning

Wednesday, November 15th, 2017

Two-thirds of indoor tanning businesses say that at least some of their sunless-only customers eventually try UV tanning in their salon, a poll found.

According to the poll, 31 percent of tanning businesses say that “many” of their sunless-only …

Sunbed Users Tops in Vitamin D Levels

Tuesday, November 14th, 2017

Canada’s sun-deprived northerly latitudes mean 90 percent of Canadians will be vitamin D deficient in the winter. That’s why it’s not surprising that regular sunbed users have the highest vitamin D levels of any group in Canada.

According to Canadian …

Fix All Your Marketing Problems in Three Steps

Monday, November 13th, 2017

By Grant Miller, salon consultant

The first, most important thing to understand about your marketing is, “Effective marketing is not a one-time event; it’s a well thought out, planned, ongoing system.”

I’d be extremely wealthy if I had a dollar …

Sunshine in the Winter

Friday, November 10th, 2017

The full brunt of winter lies ahead. Besides the general gloominess that this brings for much of the country, UVB light for natural vitamin D production is nonexistent or severely limited in most of the U.S during the winter months.…

Culture of Success: Strong employee compensation builds more than the bottom line

Thursday, November 9th, 2017

Happy employees make for happy customers. That’s probably not the first thing you think about when considering how you pay your staff, but it is an equally viable reason to consider a more aggressive commission-focused compensation plan.

The trickle-down effect …

Get Smart: Business intelligence helps salons stay competitive

Wednesday, November 8th, 2017

By Megan Knoll, Grand Valley State University

Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who …