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We Are Sunshine

What’s in a Brand?

Friday, January 19th, 2018

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Tanning Salon Gives Warm Reception to Cold Weather: Newspaper

Thursday, January 18th, 2018

A recent article from a Massachusetts newspaper showcases the type of positive media attention that can be garnered from your local outlets. The Lowell Sun reported on the pleasant experience that local salons provide, particularly in the midst of winter …

Can Sunlight Influence Fertility and Sexual Behavior?

Wednesday, January 17th, 2018

By Dr. Marc Sorenson, Sunlight Institute

Now that I have your undivided attention, let’s look at the evidence:

Sperm quality and number is superior in men with high vitamin D levels compared with men who are deficient,[i] and other …

Three Ways to Hack Your Productivity

Tuesday, January 16th, 2018

By Ashley Laabs

There’s a lot of great advice in the world, and most business owners would probably take it if they just had time in their day. Distractions and interruptions happen until, suddenly, another day has passed by without …

Tools of the Trade

Monday, January 15th, 2018

Spray tan technicians are only as good as their tools. Marketing initiates, promotions, years of experience, lowest prices, etc., don’t amount to much if a technician’s equipment is broken. Below are some tips regarding equipment maintenance.

Make sure equipment is

Put Your Employees on a Pedestal with the Right Training Platform

Friday, January 12th, 2018

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Sell to Your Client’s Inner “Me”

Wednesday, January 10th, 2018

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Tanning is a Natural Process: Dermatologist

Tuesday, January 9th, 2018

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …