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Industry Adapting to Multi-level Structure

Wednesday, March 27th, 2013

More than two-thirds of indoor tanning businesses say they offer at least four levels of UV sunbeds, according to a SmartTan.com poll conducted this month.

Ninety-seven percent of salons say they have multiple levels of sunbeds and 90 percent have at least three levels, the poll found. Sixty-eight percent said they have four or more levels of sunbeds and 22 percent said they have 3 levels. Just seven percent say they offer two levels of tanning and three percent have just one level.

In today’s highly competitive market, providing several options and catering to different types of clientele is vital. Having multiple levels of sunbeds also provides increased opportunity for upselling individual sales as well as memberships.

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