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We Are Sunshine

Body Repaired Skin Damage in Groundbreaking Study

Friday, March 5th, 2021

DNA changes resulting from simulated moderate sunshine were corrected by the skin within hours of exposure in a study published in the British Journal of Dermatology. The 2017 finding supports the notion that moderate UV exposure is not a …

The Beginner’s Guide to Political Involvement

Wednesday, March 3rd, 2021

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

#relationshipgoals #tangoals

Tuesday, March 2nd, 2021

JWOWW Private Reserve Power Couple Dream Team Dark Bronzer

You’re great by yourselves, but even better together! Made for you and your boo, this Dream Team Dark Bronzer will give you long-lasting dark color results. Real Deal Skincare Technology helps …

Marketing to Your Customer Base

Tuesday, March 2nd, 2021

By Scott Nichols, salon GM and consultant

Many of us reading this article can probably say they bought a new TV in the past few years. The big excitement in recent years is the 4K TVs that will give you …

Dealing with the Aftermath of Firing an Employee

Monday, March 1st, 2021

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

Sun Exposure and Athletic Performance

Friday, February 26th, 2021

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

Changing Perceptions: Salon protocol impacts your business, community and industry

Wednesday, February 24th, 2021

Part of the American Suntanning Association’s mission statement involves “engaging in higher-level discussion about UV exposure and indoor tanning.” The industry association aims to provoke reasonable discussion, involving both sides of the scientific argument, with a goal of finding political …

Your Guide to Checking References

Tuesday, February 23rd, 2021

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …