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We Are Sunshine

ASA Lobbied All 50 States On Behalf of Tanning Facilities This Spring

Friday, July 10th, 2020

The American Suntanning Association was heavily involved in efforts this spring to help states develop Covid-19 guidelines and re-open professional tanning facilities as highly sanitized retail businesses.

Most states had shut down businesses in the last week of March. By …

Sunbed Use Part of Legendary Soccer Manager’s Winning Strategy

Thursday, July 9th, 2020

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a 2012 study conducted by the Harvard School of Business.

“At a successful club like Manchester United, …

Building Adaptability: Create the best competitive advantage

Wednesday, July 8th, 2020

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Find a Reason for Customers to Walk Through Your Doors

Tuesday, July 7th, 2020

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

Something for Everyone: Sell more products to more people with a modern marketing and sales approach

Monday, July 6th, 2020

The right time to maximize product sales in your tanning business is all the time, but current circumstances have made now a particularly apt time to reinforce the importance of taking advantage of every opportunity you have. Businesses around North …

Skin Cancer and Nutrition: Stop blaming the sun

Monday, July 6th, 2020

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

Managing Your Image: Define your management style and maintain strong leadership

Wednesday, July 1st, 2020

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

Reader’s Digest Article: Do We Really Need Sun Protection?

Monday, June 29th, 2020

Another in-depth article from writer Rowan Jacobsen — this one published by Reader’s Digest, America’s fourth largest-circulation magazine brand — questions the validity of advising sun avoidance and reiterates evidence showing that UV exposure is vital to overall health.…