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We Are Sunshine

Vitamin D RDA Ten Times Too Low: Researchers

Friday, February 12th, 2016

The Recommended Daily Allowance (RDA) for vitamin D should be more than 10 times greater than the current value of 600 IU/day, a team of vitamin D researchers wrote in a letter published in the journal Nutrient last year.

“The …

Member of the Month ‘Switched it Up’

Thursday, February 11th, 2016

Tara Sanders was working a desk job that left her feeling completely unfulfilled. Every day seemed to slither by without any new possibilities She was desperate for something different in her life and yearned for a career — she wanted …

Love Tanning, Love Your Clients

Wednesday, February 10th, 2016

Get your salon in the spirit of the season with I Love Tanning products that help you show your clients your appreciation for your occupation and for them.

In honor of Valentine’s Day, this month only you can purchase special …

Sun Exposure and Athletic Performance

Tuesday, February 9th, 2016

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

Igniting Your Business Through Investment

Monday, February 8th, 2016

We’ve all heard the chatter about salons closing around the country, but what about those that are flourishing now more than ever? There are still plenty of owners that are continuously investing in their businesses and reaping the benefits. While …

Majority of Salons Lack Loyalty Program: Poll

Friday, February 5th, 2016

In a poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

‘Sun Scare’ Purveyors Sizzling Over Bacon?

Thursday, February 4th, 2016

There’s a new million-dollar question in the science of indoor tanning and it has nothing to do with anything you’d ever find in a sunbed salon — look no further than your kitchen.

Last fall, the World Health Organization shocked many …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Wednesday, February 3rd, 2016

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller writes in a new paper published in the journal Blood