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We Are Sunshine

Michigan Salon Sponsors St. Patrick’s Day Bash

Friday, March 27th, 2015

On St. Patrick’s Day, Devoted Creations Five Star Diamond Salon BodyBing Tanning had the fortunate opportunity to help sponsor and promote a big St. Patrick’s Day event in Fraser, Mich., at The Vintage House.

BodyBing St. Patricks Day Event Pic 5

The event hosted over 3,000 people …

Are Your Coupons Helping or Hurting?

Thursday, March 26th, 2015

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

What Can You Say? Clarifying Customer Communications

Wednesday, March 25th, 2015

By Joe Levy, Smart Tan Senior Vice President

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. …

Meet Up with Kim Kardashian!

Tuesday, March 24th, 2015

In January, New Sunshine announced the Meet Up with Kim Kardashian contest, where two salons and two distributors would win a trip for two to meet Kim Kardashian at an exclusive event in Los Angeles. Based on sales volume of …

Taking Sunless by Storm

Monday, March 23rd, 2015

As the patriarch of the Norvell family, Rick Norvell stands tall, oozing with pride in the company he created so many years ago, as well as the invaluable staff work work tirelessly to live up to the integrity and values …

Vitamin D RDA Ten Times Too Low: Researchers

Friday, March 20th, 2015

The Recommended Daily Allowance (RDA) for vitamin D should be more than 10 times greater than the current value of 600 IU/day, a team of vitamin D researchers wrote in a recent letter published in the journal Nutrient.

“The error …

Tanning’s Newest Faces

Thursday, March 19th, 2015

Meet the latest additions to Smart Tan and the industry

When tanners hear negative stories about UV exposure, you are the professionals who show them that there is another side to the story. And when you hear negative stories about …

Natural Vitamin D Levels 46 ng/ml: Study

Wednesday, March 18th, 2015

A first-of-its-kind study of vitamin D levels among those whose outdoor lifestyles give us the best clues of what is natural for humans supports the contention that regular tanners have natural vitamin D levels and non-tanners are falling far short.…