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We Are Sunshine

Investing With Elbow Grease

Thursday, January 19th, 2017

By Ashley Laabs

When Jill and Matt Rauh opened the doors to their new business for the first time, it wasn’t exactly what they had imagined. The previous owner had reassured them that her manager essentially ran the place, and …

What’s in a Brand?

Wednesday, January 18th, 2017

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Put Your Employees on a Pedestal with the Right Training Platform

Tuesday, January 17th, 2017

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Sell to Your Client’s Inner “Me”

Monday, January 16th, 2017

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Tanning is a Natural Process: Dermatologist

Friday, January 13th, 2017

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Throwback Thursday:
Salon Owner Pulled Client from Sinkhole

Thursday, January 12th, 2017

Tanning salon owners and employees are known for going above and beyond with customer service in countless ways, but this one has got to be a first:

When a sinkhole suddenly opened in the parking lot of a Pennsylvania Hollywood …

GQ Profiles the Life of a Spray Tan Artist

Wednesday, January 11th, 2017

GQ Magazine provided the world with a fascinating glimpse into the life of a celebrity spray tan artist as part of its “Raise Your Game” series on successful professionals from various walks of life.

Dante Fitzgerald of Beach Bum Tanning …

The Single Most Powerful Word in Marketing

Tuesday, January 10th, 2017

Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim.

For years, you’ve probably heard that the most powerful word is “free.” Other people will suggest that it’s “sex” or …