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We Are Sunshine

Cleanliness is the Top Concern for Tanning Clients

Thursday, October 14th, 2021

Even before COVID-19, cleanliness was the No. 1 factor clients looked for when choosing a tanning business to frequent. Of course, that’s only magnified now.

Your salon spends time, money, and effort attracting and keeping good customers, but you could …

Plan for Success: Map out your comprehensive sales and training approach for 2022

Wednesday, October 13th, 2021

What can you plan right now that will improve your tanning business’s sales on a monthly basis next year? The first thoughts that come to mind are probably promotions and marketing. But, while those elements are undoubtedly important to plan …

Salons Help Prevent Sunburns: Poll

Tuesday, October 12th, 2021

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a poll.

According to the poll, 92 percent …

Are You Making it Easy for Clients to Buy from You?

Monday, October 11th, 2021

By Grant Miller

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of …

Understanding the Base Tan

Friday, October 8th, 2021

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

How to Increase Word-of-Mouth Marketing

Thursday, October 7th, 2021

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

Don’t Buy Your Sunless Tanner From Non-Sunless Industry Brands

Tuesday, October 5th, 2021

By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, …

Sunless, Inc Recognizes Sales Leaders

Monday, October 4th, 2021

Continuing his stellar run in the sunless tanning industry, not only has Sunless, Inc. executive Brandon Cardinal claimed his place among the leaders in the illustrious club of those with his over 25 years of experience but, perhaps most importantly, …