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We Are Sunshine

Majority of Salons Attend Industry Events: Poll

Friday, May 27th, 2016

More than six out of 10 professional tanning business had owners or employees attend an industry conference in the past year, according to a survey — another sign that the indoor tanning community continues to professionalize.

The survey showed a …

Double the Effectiveness of Your Marketing

Thursday, May 26th, 2016

By Grant Miller, Salon consultant

Did you ever pay for marketing or advertising and the results weren’t as effective as you had hoped? Of course you have! It’s happened to every one of us, but here’s some good news: There …

Tanning Businesses Cross-Promote with Gyms, Beauty Salons

Wednesday, May 25th, 2016

In a poll, eight of ten salons said they most commonly cross promote with either gyms or beauty salons.

Forty-two percent said they work with gyms most, and 38 percent said they most often cross promote with beauty salons. …

Sunny ‘D’ Works Better: Holick

Tuesday, May 24th, 2016

“When you ingest vitamin D, only about 60 percent of it sticks to vitamin D-binding protein, but when you make vitamin D in your skin, 100 percent binds to the protein.” — Dr. Michael F. Holick, vitamin D research pioneer …

Customer Relations: Old-school style

Monday, May 23rd, 2016

By Ric Rooney, Sun Spot Atlantis

Since I started in this business way back in 1991, current technology has given us some fantastic new tools to reach potential customers and keep in touch with current ones. Smartphones, websites, text messaging …

Explore Nashville: The Athens of the South

Friday, May 20th, 2016

You probably know the home of the Smart Tan Nashville trade show and educational conference as The Music City, but as of the mid-1800s Nashville was referred to as The Athens of the South for its reputation as one of the …

Tanning is Trending in Thailand: First salon opens in Bangkok

Thursday, May 19th, 2016

The “Land of Smiles” just received another reason to grin. Jeff Amato, a Missouri native, has opened the first tanning salon in Thailand. BKKSUN is the first of four locations to open and is spreading sunshine to Thai residents and …

Identifying the Perfect Price Point

Wednesday, May 18th, 2016

To find the optimal price point for your services and products, you need to know a lot more than how much it costs you and what your competitors charge, the article “10 Questions to Ask When Pricing Your Product” …