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We Are Sunshine

Managing in a Family Business

Friday, March 23rd, 2018

By Ashley Laabs

Tanning salons, like many small businesses face a unique challenge: managing family members. In a recent Smart Tan poll, 42 percent of salons said that one or more of their employees are family. Overseeing the day-to-day activities …

Ahead of the Curve

Thursday, March 22nd, 2018

It’s the age of innovation. Brands like Amazon and Apple are changing the world and achieving astronomical profits by doing things nobody else had imagined before. Meanwhile, in indoor tanning, Devoted Creations continues to lead the way, bringing revolutionary ingredients …

What Do You Want from Me?
Tips for Creating Fan-Friendly Social Content

Wednesday, March 21st, 2018

By Ashley Laabs

Social media isn’t easy, but it is worthwhile if your business take the time to create fan-friendly social content. The sad fact is, many small businesses are too focused on using old-media tactics that just don’t work …

How to Manage Someone You Don’t Like

Tuesday, March 20th, 2018

By Ashley Laabs

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when …

Why Now is the Perfect Time to Raise Your Prices

Monday, March 19th, 2018

By Grant Miller, salon consultant

There’s a lot happening all around you that will affect how successful your business will be for the next several years. It’s already no secret that the number of tanning salons nationwide has dropped over …

Natural News: Four Common Sun Exposure Mistakes

Friday, March 16th, 2018

Prominent natural health advocacy group Natural News advised readers on correcting common mistakes regarding sun exposure in an article on

“The sun is a major healing force and is responsible for sustaining life on this planet,” wrote Natural News …

Listen to Your Customers, They’re Smarter than You Think

Thursday, March 15th, 2018

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you think.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen …

The Unknown Flexibility of Spray Tanning

Wednesday, March 14th, 2018

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …