Conference Schedule

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Friday, October 3

10:00 a.m. - 5:00 p.m.
Maximum Bang Retailing
Bob Negen
Room 101
Friday, October 3
10:00 a.m. - 5:00 p.m.
Maximum Bang Retailing
Bob Negen – Room 101
Join us for this all-day pre-conference event that's packed with retail and marketing advice that will help you bring in new customers and get them spending more money. Bob Negen, retail expert and best-selling author, will spend the day sharing a comprehensive plan that has been proven to get maximum results. Negen covers everything a retailer needs to know to succeed, including:
  • Getting new customers for little or no money
  • How to turn first-time customers into lifetime customers
  • How to find and train a team of retail superstars
  • Turning your team into selling machines
  • 5 ways to immediately build your average sale
  • How to build your customer database with a simple loyalty program
  • Using electronic and social marketing to dramatically increase loyalty and sales
With Negen's upbeat and humorous approach, Maximum Bang Retailing will change the way you approach your business and set you up for the most profitable year you've ever had.
12:00 - 4:00 p.m.
Smart Tan's UV Tanning Certification
Joe Levy
Room 103
Friday, October 3
12:00 - 4:00 p.m.
Smart Tan's UV Tanning Certification
Joe Levy – Room 103
The most comprehensive technical training there is. We've completely rethought the training process, and our latest edition focuses on the real-life skills your employees will utilize every day in your salon.
7:00 p.m.
Smart Tan's Kickoff Welcome Reception
Ballroom A
Friday, November 9
7:00 p.m.
Smart Tan's Kickoff Welcome Reception
Ballroom A
Welcome to Downtown Nashville – help us kick off our 19th annual trade show in the Grand Ball Room of the brand new Music City Center. This opening mixer is a great way to meet with your peers and kick-off this event-packed weekend. You can meet with the Smart Tan staff and even let us help you map out your weekend.

Saturday, October 4

8:00 - 9:50 a.m. Opening Session – Ballroom A
IT'S NOT ABOUT THE TAN – TABATHA COFFEY
Saturday, October 4
8:00 - 9:00 a.m.
It's Not About the Tan
Tabatha Coffey
Tabatha Coffey has devoted her professional life to achieving excellence, as a successful businesswoman, company owner and hair designer and educator. Drawing on her years of hands-on experience, Tabatha now travels the country as she helps struggling business owners turn around their lives and businesses, for the fifth season of Bravo's, Tabatha Takes Over. With her signature edgy style, tough love approach and exceptional skills as an artist and as a businessperson, Tabatha is without question the golden girl of small businesses. She proves that her professional instincts transcend the realm of beauty and can transform owners and staffs across all kinds of businesses.

In her Nashville presentation, "It's Not About the Tan," Coffey will explore the concept that a great tan is just one reason people visit your salon; customers really want the overall experience. Her in-your-face honesty, contagious energy and undeniable business sense is sure to capture your attention and get you rethinking the way you view your salon and your customers.
Foundation ProgramMatt Russell & Joe Levy
Breakout Sessions
10:00 a.m. - 12:00 p.m.
Ignite Your Network
Matt Russell & Grant Miller
Room 101
Saturday, October 4
10:00 a.m. - 12:00 p.m.
Ignite Your Network
Matt Russell & Grant Miller – Room 101
This 2-hour networking event will cover a multitude of topics that are faced by owners and managers of salons of all sizes: sales, marketing, management, diversification, innovation, expansion… you name it. But this isn't just a presentation; it's an opportunity to sit at tables with peers that face these same issues and brainstorm real solutions.

For this networking event, you'll easily be able to identify those salons that are the same size operation and in the same boat you are; people that deal with the same challenges you deal with. Whether you're new to the industry or have an empire of salons, this is the networking event you don't want to miss.
10:00 - 10:50 a.m.
Building a Staff of Retail Superstars
Bob Negen
Room 104
Saturday, October 4
10:00 - 10:50 a.m.
Building a Staff of Retail Superstars
Bob Negen – Room 104
A top-notch staff is an independent retailer's biggest competitive edge. A great staff does not happen by accident; it is created by recruiting the right people, disciplining them fairly, and motivating them constantly.

In this session, retail expert Bob Negen teaches tricks for finding the best, most qualified candidates for your salon. He also explores how to develop effective interview questions, how to successfully coach, how to motivate employees to do what they need to do and much more! This is a session no manager should miss!
Upping Your Sales Game
Lisa Brooking
Room 103
Saturday, October 4
10:00 - 10:50 a.m.
Upping Your Sales Game
Lisa Brooking – Room 103
Employees at your salon aren't just bed cleaners or timer setters, they're salespeople who should be actively steering your customers to spend more money at your salon. This session teaches real-life techniques that will change the way your staff performs their role as a sales professional. Whether you're a manger looking to push your employees toward success or an employee looking to pump-up your own sales game, this is a session that will bring your sales to the next level.
11:00 - 11:50 p.m.
Building a Retail Training Program
Bob Negen
Room 104
Saturday, October 4
11:00 - 11:50 p.m.
Building a Retail Training Program
Bob Negen – Room 104
Whether you have one location or 20, effective employee training is crucial to your success as a salon. Great employees are a result of great training.

In this session, retail expert Bob Negen teaches how to properly build and execute a training program that gets everyone on the same page, gets them doing things the way you want them done, ensures that your customers are getting a great experience, reduces your stress level and helps make you a lot more money!

Come to this lively session and learn exactly how to build a training program customized for your salon. You'll leave surprised at how simple it can be and inspired to create one right away for your store.
ASA In Action: Industry Update
Joe Levy
Room 103
Saturday, October 4
11:00 - 11:50 p.m.
ASA In Action: Industry Update
Joe Levy – Room 103
Smart Tan's Joe Levy has worked closely with the American Suntanning Association this year. Levy hosts a session looking at ASA's state and federal advocacy efforts, as well as scientific advancements and how they will affect our market.
12:00 - 6:00 p.m. Trade Show Floor Open – Hall C
5:00 - 6:00 p.m. Joint Canadian Tanning Association Annual Meeting – Room 101-C
Saturday, October 4
5:00 - 6:00 p.m.
Joint Canadian Tanning Association Annual Meeting
Room 101-C
Canada's national trade association delivers its annual report and the state of the Canadian indoor tanning industry, including the status of new projects for 2015. Refreshments will be available during this meeting.

Sunday, October 5

Breakout Sessions
9:00 - 9:50 a.m.
ASA In Action: Industry Update
Joe Levy
Room 103
Sunday, October 5
9:00 - 9:50 a.m.
ASA In Action: Industry Update
Joe Levy – Room 103
Smart Tan's Joe Levy has worked closely with the American Suntanning Association this year. Levy hosts a session looking at ASA's state and federal advocacy efforts, as well as scientific advancements and how they will affect our market.
How to Thrive as an Independent
Matt Russell
Room 104
Sunday, October 5
9:00 - 9:50 a.m.
How to Thrive as an Independent
Matt Russell – Room 104
Our market is maturing, and that means your business is changing. Although there might be new challenges for independent salons, there are also plenty of new opportunities. Come find out ways to not only survive, but thrive, as an independent!
10:00 - 10:50 a.m.
Raising the Bar
Joe Levy
Room 103
Sunday, October 5
10:00 - 10:50 a.m.
Raising the Bar
Joe Levy – Room 103
Today's tanning customers demand professionalism from the salons they visit, and that starts with the frontline employees that regularly interact with them. This session focuses on concrete ways to raise the bar when it comes to professionalism in your salon. Whether you're an employee or a manger looking to lead your employees to a higher level of professionalism, this session will help you usher your business into the new era of tanning salons.
Real Advertising That Works
Grant Miller
Room 104
Sunday, October 5
10:00 - 10:50 a.m.
Real Advertising That Works
Grant Miller – Room 104
With so many ways to advertise, how can you be sure that you're using the best venue and the right message? This session breaks down the anatomy of real-life advertising campaigns that work, while showing you proven examples of profitable, easy-to-do marketing pieces that work in the real world.
11:00 - 3:00 p.m. Trade Show Floor Open – Hall C
3:00 p.m. Wheel of Smart Tan $100,000 Giveaway – Ballroom A
Sunday, October 5
3:00 p.m.
Wheel of Smart Tan $100,000 Giveaway
Ballroom A
Smart Tan's 19th annual convention ends with a big celebration and a big giveaway as we play our own fast-paced game show and give away thousands of dollars from vendor partners in this event. Attendees will win tanning beds, lotion and product packages and much more. A few dozen winners will walk away with more than $100,000 in combined prizes in a high-energy wrap up to the indoor tanning industry's only international convention and trade show.