As the director of marketing at Sunless Inc., Allyssa Hilliard has her finger on the pulse of what’s fresh in tanning. She works closely with the research and development team at Sunless Inc., reaching out to salons across the country and identifying relevant trends to help the company develop products and services that support indoor tanning businesses on their quest to spread the love of sunless tanning. In a Smart Tan exclusive interview, Hilliard shares her insights for creating more sunless customers.

Q: What trend is taking over sunless tanning right now?

A: Sunless Inc. is always looking at outside markets to figure out what people like. After looking at the popularity of customer drinks at Starbucks and the seasonal makeup offered by cosmetic companies, it’s clear that consumers like customization, which is an important part of the Mystic Tan brand.

Click here to read the entire article in the June issue of Smart Tan Magazine online.