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Partners in Principle

Monday, April 13th, 2015

For years, Roger Yelvington worked diligently as a small business banker. With a few mouse clicks and questions, he patiently helped eager entrepreneurs tackle their defining financial moments. Roger knew that someday soon he’s be sitting on the other side of the desk, ready to begin his own adventure.

It was only a year after the onset of the Great Recession, but 2009 was Roger’s year. As he scouted for a business he could coax into his life, he happened upon a tanning salon that had already been closed for six months. Through the lens of a few strategic upgrades, Roger saw the opportunity to turn Sunbright Tanning into an epicenter known for quality indoor tanning experiences.

Over the last five years, his vision came to life, but it took more than the click of a mouse this time around. A focus of company culture and a passionate team would be the key contributors to the consistent growth already experienced by the independent salon; the daily dedication of his manager Kelsey Cook would be the partnership necessary to maintain it.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.


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