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Leadership is 90% Preparation

Wednesday, December 27th, 2023

By Scott Nichols

Leadership is probably one of the most difficult, rewarding, scariest and brave characteristics we can have. I believe leadership is in all of us, but some of us are really good at using it and some of …

Sell to Your Client’s Inner “Me”

Tuesday, December 26th, 2023

By Brandon Cardinal, Sunless, Inc.

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Hybrid Tanning and SmartSun Therapy

Friday, December 22nd, 2023

Because tanning businesses used to be so focused on just UV, traditional thinking was that tanning beds that emit 95% UVA and 5% UVB were the most accurate representation of sunshine. That’s true when it comes specifically to UV, but …

Objections to Pricing and How to Answer Them Effectively

Thursday, December 21st, 2023

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Don’t Neglect the Follow-Through

Wednesday, December 20th, 2023

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

ASA Government Relations Efforts Succeeding

Tuesday, December 19th, 2023

The American Suntanning Association is staying ahead of attempts to over-regulate professional indoor tanning facilities at the state and federal level in 2023.

Efforts to keep under-21-year-old clients from using sunbeds in professional salons have been introduced in New York …

Mal-Illumination: The ‘indoor epidemic’

Monday, December 18th, 2023

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

Marketing Your Sunless Products

Friday, December 15th, 2023

by Bailey Johnson, Devoted Creations

If you are an avid sunless tanner and social media user, like myself, then you are probably aware of the countless ads and promotions for at-home tanning products that are pushed across many different social …

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