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We Are Sunshine

‘Sun Scare’ Docs Keep On Lying

Thursday, May 24th, 2012

Facing an avalanche of pro-sun and vitamin D reports challenging their unnatural sun-scare dogma, ‘Sun Scare’ doctors in this year’s crop of anti-tanning stories and lobbying efforts have stooped well beyond spin and are simply misstating facts to make reports …

Reality TV-Like Exposure

Wednesday, May 23rd, 2012

Participating in local events is better for small businesses than national TV coverage according to Carol Tice’s Entrepreneur.com article, “Forget Reality TV. Business Owners Benefit from Local Contests.”

Local events that mimic the reality show format can be just as, …

Sun Avoidance Deadly: D Council

Wednesday, May 23rd, 2012

The Vitamin D Council reported this week that overzealous sun avoidance campaigns — the darlings of dermatology and government groups in many developed countries — are killing people.

“It’s becoming increasingly clear that strict avoidance of ultraviolet (UV) light significantly …

Quote of the Week:
Teen Bans Will Increase Sunburn

Tuesday, May 22nd, 2012

“It isn’t so much that it will hurt my business, but these kids are going to go on vacation and get a sunburn and that’s dangerous for the skin. What’s going to happen to these kids?” — Smart Tan member …

Art of the Sales Pitch

Monday, May 21st, 2012

Watch Inc.com’s “Art of the Sales Pitch” video from Ask Gerber. Salon associates shouldn’t be providing stellar service alone, and finding the perfect sales pitch doesn’t come easy to everyone. Scott Gerber, founder of the Young Entrepreneur Council, and Kevin …

Salons Report Mixed April Results

Monday, May 21st, 2012

Tanning businesses were split on whether April was a better business month than last year, with just over half reporting better-or-similar results as compared to April 2011, according to a SmartTan.com poll conducted in May.

According to the poll, 38 …

Ditch Sunscreen in Winter: Report

Friday, May 18th, 2012

An Australian news report this week encouraged Australians to ease up on sunscreen usage as the down-under continent heads into its winter — yet another indication that the country that gave us “slip, slap and slop” has finally learned that …

Quote of the WEAK:
Sunscreen Melted My Nook

Thursday, May 17th, 2012

“Skin is not plastic. Those sunscreens have all been well-tested in laboratories to make sure that they’re safe and that they’re effective.” — Dermatologist Dr. Rutledge Forney, as quoted by Atlanta’s WSBTV, which reported that a woman claimed a chemical …

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