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9 Ways to Motivate Employees

Wednesday, August 22nd, 2012

“The ability to motivate employees is one of the greatest skills an entrepreneur can possess,” writes Ciplex CEO Ilya Pozin in a recent article from Time Business. He goes on to describe 9 things – besides money – that will …

Misguided on Sunbeds

Wednesday, August 22nd, 2012

A Medical News today report on Tuesday compared UV exposure to tobacco as harmful agents as rationale for further regulation of the indoor tanning market — repeating a dermatology industry talking point that ignores that UV exposure is necessary for …

Medical Journal Touts Vitamin D

Tuesday, August 21st, 2012

A peer-reviewed dermatology journal this month featured an entire issue of pro-vitamin D research — further evidence that many in dermatology are questioning the anti-sun/anti-vitamin D positions of high-profile dermatology industry lobbying groups.

The journal Dermato-Endocrinology featured 19 vitamin D-related …

Develop an Effective Google Campaign

Monday, August 20th, 2012

Use tips from the Entrepreneur.com article “Building a Successful Google Campaign from Scratch” to increase search engine visibility, capture clicks and increase sales. Authors Perry Marshal and Bryan Todd offer the following advice for determining keywords that will attract the …

Today Show Slams SPF Makers

Monday, August 20th, 2012

NBC News’ Today Show slammed the marketing of sunscreen products, pointing out that there’s no evidence that SPF products higher than SPF 50 protect you any better.

“Some doctors call these ultra-high SPF numbers a misleading marketing ploy. If you …

Salons Buying New Units: Poll

Friday, August 17th, 2012

More than four out of every 10 tanning facility owners say they will be purchasing new tanning equipment for their salons in the next 12 months, according to a SmartTan.com poll conducted in August.

According to the poll, 42 percent …

Turn Facebook Apps into Free Ads

Thursday, August 16th, 2012

Facebook’s new page layout provides a new opportunity for creative marketers to further engage users, as described in the article “5 Ways to Transform Facebook Page Apps into Free Advertisements” from Entrepreneur.com.

Contributor Thomas Meloche explains how to effectively turn …

Tanning a Natural Process: Derm

Wednesday, August 15th, 2012

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

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