By Bob Negen, retail expert and author

Just look around you — in the grocery store, in the car next to you, even across your own dining room table — and it’s likely you’ll see someone on their mobile phone. Certainly you already see them in your customer’s hands while they are in your store. They are everywhere and, in fact, 91% of American adults own a mobile phone. It’s a staggering number!

So, how are you doing at connecting to your customers through their mobile devices? Are you putting your best mobile face forward? If you’re a little lost I don’t blame you…your customers are doing a lot of stuff on their phones and there’s a lot to consider.

Here are 3 simple things you can do to make your mobile marketing a success:

Click here to read the entire article in the latest issue of Smart Tan Magazine online.