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We Are Sunshine

Top 5 Word-Of-Mouth Marketing Tactics

Thursday, March 23rd, 2017

By Kevin Stevenson

Consciously or subconsciously, we are constantly influenced by the people around us, be it family members or friends or colleagues or even neighbors. Back in the days, when the Internet was yet to be born, people had …

Listen to Your Customers, They’re Smarter than You

Tuesday, March 21st, 2017

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen to …

The Unknown Flexibility of Spray Tanning

Monday, March 20th, 2017

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …

The Beginner’s Guide to Political Involvement

Friday, March 17th, 2017

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

Dermatologists Say Get Some Sun

Thursday, March 16th, 2017

A pair of Washington, D.C. dermatologists suggest a number of reasons to get some moderate sun exposure every day, in a recent article from Some of the benefits Dr. Brian Dixon and Dr. Elizabeth Tanzi list are not the …

UV Critics Sizzling Over Bacon?

Tuesday, March 14th, 2017

By Joe Levy

There’s a new million-dollar question in the science of indoor tanning and it has nothing to do with anything you’d ever find in a sunbed salon – look no further than your kitchen.

Last fall, the World …

How to Prosper in 2017

Monday, March 13th, 2017

By Grant Miller, Salon Consultant

After years of bad news followed by more bad news, our industry, along with many others, should benefit greatly in 2017. The new presidential administration has already awoken a sleeping giant, which is our economy …

Don’t Assume You Know Your Customers

Friday, March 10th, 2017

By Chris Cummings

How well do you know your customers? I’m not asking how many of them you talk to on the phone or go out for coffee with; I’m asking how well you understand the demographics of the people …