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We Are Sunshine

The Vitamin D Council Launches 2014 Fundraiser

Friday, July 25th, 2014

SAN LUIS OBISPO, CA (July 23, 20014) – Today, the Vitamin D Council launched a fundraising pledge drive. The goal is to raise $60,000 in thirty days. The fundraiser takes place from July 23 to August 22 online at

Sun Avoidance: A Risk Factor for Mortality?

Thursday, July 24th, 2014

By Jeff Nicklas, Vitamin D Council

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative …

Ready, Set, Go! STN Tradeshow Floor is Worth Running To See

Wednesday, July 23rd, 2014

Walking onto the tradeshow floor at Smart Tan Nashville for the first time is a sensational experience. It’s big, it’s bright, and it’s definitely colorful. It’s packed with the latest in equipment and skincare technology, the biggest names and brightest …

Your Customers’ Three Favorite Words

Tuesday, July 22nd, 2014

There are so many “buzzwords” out there that people supposedly love to hear, and new trendy ones appearing all the time, but the article “The 3 Words Your Customers Love Most” recommends sticking with the classics. There’s nothing surprising …

Sun-Starved Town Installed Giant Mirrors for a Brighter Winter

Tuesday, July 22nd, 2014

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town last year completed its mission …

What Does the New FDA Sunbed Standard Mean for Your Salon?

Monday, July 21st, 2014

The U.S. Food and Drug Administration has issued its final order reclassifying tanning beds as class II medical devices. Although some deem the ruling as controversial, many leaders assert that the change was not unexpected since the FDA published new …

The Beginner’s Guide to Political Involvement

Friday, July 18th, 2014

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

Vitamin D Status Predicts Colorectal Cancer Survival: New Study

Thursday, July 17th, 2014

Those with higher vitamin D levels after surgery were more likely to survive colorectal cancer in a recent study published in the Journal of Oncology, the Vitamin D Council reports. Colorectal cancer is the third most common type of …


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