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We Are Sunshine

Your Guide to Checking References

Tuesday, February 18th, 2020

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …

Putting the ‘U’ in ‘Business’: Demonstrating your values in the workplace

Friday, February 14th, 2020

If you’ve ever been in a leadership position, you know that it can bring on a mini-identity crisis. You have an obligation to uphold policies and improve productivity, which leads so many business owners to take on an arbitrary role …

Studies Found WHO Report on Sunbeds Unbalanced and Inaccurate

Thursday, February 13th, 2020

The World Health Organization and a European SCHEER Report misrepresented the quality of the research used and omitted relevant confounding information in the groups’ most recent publications on sunbeds, according to research reports published last year in the journal Anticancer

The Smart Place to Tan®: Reinforce your commitment to education by making Smart Tan a focal point of your brand

Wednesday, February 12th, 2020

If you’re still thinking about technical training and certification as simply a necessary process to meet regulations, it’s definitely time for a change of perspective. While any training provider can help you meet your most minimal needs and requirements, Smart …

Put Some Love in Your Scrub!

Tuesday, February 11th, 2020

By Ivy Potter, Image Sun Tanning of Northwest Indiana

The most prominent step to preparing for a spray tan is exfoliation. It seems like everyone knows that not exfoliating before a spray tan is disadvantageous. Less known is that over …

You Rang? A guide to responding professionally to client inquiries

Monday, February 10th, 2020

By Ashley Laabs

At any given moment, you could get a phone call, a text, a voicemail, an email, a Facebook message, a tweet, or you could be tagged on any number of social media groups. And in our fast-paced, …

Sunbeds are Vitamin D Machines: Sunlight Institute

Thursday, February 6th, 2020

By Dr. Marc Sorenson, Sunlight Institute

A study last year published in the journal DermatoEndocrinology found that standard tanning salon sunbeds are very effective in raising serum levels of vitamin D. Those who used the beds were able to attain …

Build a Winning Team for Your Salon

Wednesday, February 5th, 2020

You can have the best location, the best equipment, marketing and product selection, but your indoor tanning business will still only be as good as the team that runs it.

The key word here is “team.” If your employees are …