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We Are Sunshine

The Easiest Client to Sell To

Thursday, August 16th, 2018

By Grant Miller, salon consultant

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part …

Overcoming the Orange Misconception

Wednesday, August 15th, 2018

By Alyssa Hilliard, Sunless, Inc.

“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …

How to Diffuse Defensive Behavior

Tuesday, August 14th, 2018

By Ashley Laabs

Imagine that you have called a meeting with one of your salespeople to discuss her performance. She is a valuable member of the team who consistently closes sales, but you notice that she would be doing better …

Trained to Succeed: Innovative certification empowers sunbed operators

Monday, August 13th, 2018

Uncertainty: It might be the worst feeling in business. With nothing but the dense fog of the unknown before you, your lungs deflate, your heart throbs in your chest, and your mind churns over the possibilities. Do you try something …

Sunshine Vitamin Helps NFL Players Make Team: Study

Friday, August 10th, 2018

Players with higher vitamin D levels were less likely to get cut from the team during preseason in a study involving members of the Pittsburg Steelers, the Vitamin D Council reports. Higher levels also related to less likelihood of suffering …

Ask Your Way into a Sale

Thursday, August 9th, 2018

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

Invest in the Best: Adding a flagship sunbed is a proven game changer for independent salons

Wednesday, August 8th, 2018

When Troy Hootman introduced a brand new KBL 6800 Alpha to his tanning business, he knew it was a dazzling unit that would generate excitement and impact customer counts and revenue. Despite the fact that he was expending a very …

Surgeon Turned Entrepreneur Embraces Sunshine for Healthy, Happy Employees

Monday, August 6th, 2018

Business owner and former neurosurgeon Daniel Wei-Chen Hong, MD, uses the power of the sun to keep his team happy, healthy and productive with “Summer Fridays,” a business policy that typically offers employees half or full days off between Memorial …

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