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We Are Sunshine

Customer Relations: Old-school style

Friday, May 24th, 2019

By Ric Rooney, Sun Spot Atlantis

Since I started in this business way back in 1991, current technology has given us some fantastic new tools to reach potential customers and keep in touch with current ones. Smartphones, websites, text messaging …

The Power of People

Thursday, May 23rd, 2019

Owning and operating a small business becomes a lifestyle for many people. Day-to-day tasks, managing employees, maintaining market initiatives, developing relationships with customers and evoking a positive image of the business: All of these realities add up, requiring more time …

Get a Debt-Free Business Education

Wednesday, May 22nd, 2019

By Ashley Laabs

After opening your business, time gives perspective to an owner’s strengths, weaknesses and greatest points of potential. Successful entrepreneurs garner knowledge everywhere they can, and the age of the Internet is making this easier than ever.

Typically, …

Living His Best Life     

Wednesday, May 22nd, 2019

Tanning and a cold beer sound like the perfect combo for a day at the beach, but you probably wouldn’t imagine the business sides of the two have much in common.

A 30-plus year veteran of the beer industry, Hugh …

Your Spray Space is Talking

Monday, May 20th, 2019

In a unique way, your spray tan room is telling clients who you are, how you operate and what they can expect from your services. Consider the presentation of your spray space as a first impression of your sunless services.…

What’s Your Type? Personality testing and the hiring process

Friday, May 17th, 2019

By Laura George, The Hot Spot Tanning Salon

How do you select the right new hire when almost every applicant states that they have great customer service skills, are trustworthy, reliable, friendly, and fast learners? You interview them for 10 …

Staying Slim with Sunlight

Thursday, May 16th, 2019

By Dr. Marc Sorenson, Sunlight Institute

Stay slim with sun exposure? New, never considered research adds a reason to stay active in the sun. The blue-light spectrum of sunlight, a spectrum that can penetrate the skin, can cause subdermal fat …

Expand Sunless Business with Competition Tanning

Tuesday, May 14th, 2019

By Ivy Potter, Image Sun Tanning Centers of NW Indiana

Could you be missing an opportunity to add to your bottom line? The thriving health and fitness industry has carved a niche for sunless success. Bodybuilding and Fitness Competitions are …