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We Are Sunshine

The Perception of Value

Friday, July 22nd, 2016

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Advantages of ‘Pokémon Go’ Craze Include Increased Sun Exposure

Thursday, July 21st, 2016

No matter what you think of the hoards Pokémon Go players wondering around with their faces in their phones for the last couple weeks, there’s one undeniable plus side: It’s getting people to spend more time outdoors! As well as the …

California Tan Sunless Donates to Charlotte Charity

Wednesday, July 20th, 2016

Charlotte, NC – California Tan Sunless® partnered with InReach, an international nonprofit organization, to make the organization’s largest fundraiser of the year a huge success! InReach is a leader in providing housing, jobs and community support to individuals with intellectual …

Nashville Knowledge: Salons Turn to Smart Tan Event for Innovation, Advancement

Tuesday, July 19th, 2016

In a recent poll, four out of every five respondents said they had implemented strategies learned at Smart Tan’s past educational conferences in the management of their businesses. It’s no surprise, as Smart Tan has been perfecting its educational …

Member of the Month Keeps it ‘All in the Family’

Monday, July 18th, 2016

Vision boards. Persistence. Passion. A dream.

All of these things led to her dream coming true in  2012, when owner Lynn Graham bought a tanning salon. After years of spray tanning, she and her daughters were finally able to turn …

Summer is the Season for Canadians to Naturally Boost Vitamin D Levels: Vitamin D Society

Friday, July 15th, 2016

TORONTO, Ont (July 14, 2016) – With school out and vacations in full swing, Canadians will be spending more time outdoors soaking up the sun.

According to the Vitamin D Society, summer is the best time for Canadians to naturally …

How to Attract the Perfect Customer

Thursday, July 14th, 2016

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

In …

Explore Nashville: The Home of Country Music

Wednesday, July 13th, 2016

If you’ve ever been to Nashville, you know it’s a thriving, multi-dimensional metropolis with an array of entertainment and cultural options, but it is the Music City after all. No trip to Nashville is complete without experiencing live music and some of …