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We Are Sunshine

Majority of Salons Lack Loyalty Program: Poll

Friday, February 5th, 2016

In a poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

‘Sun Scare’ Purveyors Sizzling Over Bacon?

Thursday, February 4th, 2016

There’s a new million-dollar question in the science of indoor tanning and it has nothing to do with anything you’d ever find in a sunbed salon — look no further than your kitchen.

Last fall, the World Health Organization shocked many …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Wednesday, February 3rd, 2016

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller writes in a new paper published in the journal Blood

What Does a $4 Million Super Bowl Ad Have To Do With Salon Marketing?

Tuesday, February 2nd, 2016

By Grant Miller, Salon Consultant

Over 111 million people watched the Super Bowl in 2014, making it the most watched television program in history. With that much viewership, FOX was charging $4 million for a 30-second spot. A normal, rational …

The Dangers of Poor Leadership

Monday, February 1st, 2016

By Sam Obitz

Poor leadership can kill an individual’s drive and turn otherwise thriving productive people into malcontents.

I have been associated with people who lost the love of their sport or job simply because of a change in coach …

Base Tans Protect Whales from Sunburn Too

Friday, January 29th, 2016

This may be the first time you’ve ever been okay with the notion of being compared to a whale.

A study reported by USA Today found that whales, like humans, tan in order to protect themselves from sunburn.

Because of …

Devoted Developer

Thursday, January 28th, 2016

Upon graduating with a Bachelor of Science Degree in Business Administration, Lewis Henry had a passion for marketing and business. Always a dedicated tanner, he had an interest and knowledge of the indoor tanning industry. Lewis combined his two passions …

Put Your Employees on a Pedestal with the Right Training Platform

Wednesday, January 27th, 2016

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …