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We Are Sunshine

Sunburn Prevention: The Golden Rule of Smart Tanning

Friday, August 29th, 2014

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

Give Email Subscribers a Friendly Welcome

Thursday, August 28th, 2014

First impressions are everything, and it’s no different in the digital world. So, always set the right tone for your relationship with email subscribers with a strong welcome message, the Inc.com article “Are You Welcoming Your Email Subscribers? 3 Tips” …

New Guidelines Address Vitamin D Deficiency in UK

Thursday, August 28th, 2014

From the Vitamin D Council

The National Institute for Health and Care Excellence has published a draft of new guidelines which aim to help educate health professionals on the importance of vitamin D. NICE is an organization that helps provide …

$100,000 in Prizes Up for Grabs in Nashville

Wednesday, August 27th, 2014

When you attend Smart Tan Nashville, worst case scenario is leaving with more than $400 in lotion samples and other freebies. Best case, you’ll take home a $10,000 piece of equipment that can truly be life-changing for a business owner. …

Don’t Underestimate the Value of Gift Cards

Tuesday, August 26th, 2014

Gift cards are a $118 billion market that remains largely ignored by independent merchants, according to the Entrepreneur.com article “Gift Cards Are an Untapped Opportunity for Local Business.” Think about the gift card displays you see at drugstores and groceries …

Glo Sun Spa Rewards Houston Texans Cheerleaders

Tuesday, August 26th, 2014

Glo Sun Spa and Devoted Creations celebrated the announcement of the 2013 Houston Texans Cheerleaders this earlier this month at LA Fitness in Houston, Texas! Todd Earnhart, Steve Heller, Tammy Jewel, and Chantel Jent presented an amazing swag bag from Devoted …

Free Marketing Lessons Are All Around You

Monday, August 25th, 2014

By Grant Miller, salon owner and consultant

Sometimes the best ideas for effective marketing can be found by paying close attention to what other smart businesses are doing. Let me show you an example of a recent promotion that I …

Avoiding Sun Led To My Leukemia:
British Vitamin D Avocate

Thursday, August 21st, 2014
One of the world’s leading sunlight and Vitamin D research advocates has publicly disclosed his battle with leukemia — a disease that, ironically, he believes may be associated with years of his overzealous sun avoidance.

Oliver Gillie, an award-winning British

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