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We Are Sunshine

Devoted Creations Sponsors School Tragedy Fundraiser

Friday, December 19th, 2014

Through the month on November, Sun Factory, a Devoted Creations Five Star Diamond Salon in the small town of Marysville, WA, held a fundraiser for the Marysville Pilchuck High School shooting tragedy.

SunFactory 1

Sun Factory raffled off tickets to be entered …

The Eyes Have It: Create attention-grabbing graphics for your marketing

Thursday, December 18th, 2014

In your everyday life, your brain is flooded with information,, advertisements and conversations. You can’t possibly retain everything, and neither can your customers, which is why it’s essential to make your online content memorable and eye-catching.

With attention spans getting …

Did Researchers Misrepresent Sunburn Report Findings?

Wednesday, December 17th, 2014

Emergency room injuries related to sunbed use in public and non-public settings have declined more than three-fold since 2003, according to a widely circulated report from the  U.S. Centers for Disease Control and Prevention Tuesday.

In fact, sunbed-related ER injuries …

Researchers Support UV Exposure In Breakthrough Online Video

Tuesday, December 16th, 2014

A panel of many of the world’s leading vitamin D researchers released an online video Tuesday calling for the public to embrace a balanced approach to UV exposure as the most important source of “the sunshine vitamin” and as a …

The Personal Touch

Sunday, December 14th, 2014

Not every tanning salon comes into existence because of a life-long wish; some are happy accidents. Such was the case of Gerald Siano and Nina La Marco-Siano, who originally owned the building inhabited by Bodies in Heat.

After 25 years …

Build a Winning Team for Your Salon

Friday, December 12th, 2014

You can have the best location, the best equipment, marketing and product selection, but your indoor tanning business will still only be as good as the team that runs it.

The key word here is “team.” If your employees are …

Crème de la Crème: A look back at Smart Tan Nashville 2014

Thursday, December 11th, 2014

Education, entertainment, excitement: This year’s Smart Tan Nashville conference and trade show had it all! This year, we joined up with the industry’s widest selection of vendors to create a weekend full of fun and value, but it was you …

Craft an Irresistible Offer

Wednesday, December 10th, 2014

Businesses that succeed are the ones that know how to “package the bait” according to the article The 4 Elements of an Irresistible Offer. In today’s world of constant offers and sales, people are conditioned to wait to …


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