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We Are Sunshine

Staying Slim with Sunlight

Thursday, May 24th, 2018

By Dr. Marc Sorenson, Sunlight Institute

Stay slim with sun exposure? New, never considered research adds a reason to stay active in the sun. The blue-light spectrum of sunlight, a spectrum that can penetrate the skin, can cause subdermal fat …

Respect Goes Both Ways

Wednesday, May 23rd, 2018

By Ric Rooney, Sun Spot Atlantis

Respect for our customers is something so ‘Business 101’ that it just goes without saying. However, respect is a two-way street, and when customers no longer respect your business, it needs to be addressed. …

Make the Most of a Small Marketing Budget

Tuesday, May 22nd, 2018

Owning a small business usually means you’re operating on a smaller budget when it comes to your marketing and promotion. Unfortunately, some small business owners experiencing a rough patch or low sales tend to cut marketing and promotion to save …

Tanners Have Canada’s Highest Vitamin D Levels

Monday, May 21st, 2018

People who use sunbeds have the highest vitamin D levels of any group in Canada, according to a study by Dr. Gerry Schwalfenberg, an Edmonton physician who has written several papers on vitamin D.

According to Schwalfenberg’s paper, regular sunbed …

Salons Stay on Top of Metrics

Friday, May 18th, 2018

In a poll, just under 50 percent of salons said they check their customer metrics, such as per person average, on a daily basis.

Forty-nine percent answered every day, 18 percent said they check their metrics weekly, 18 percent …

Hire & Groom Employees for Sunless Success

Thursday, May 17th, 2018

By Ivy Potter, Image Sun of Northwest Indiana

Employees are the front line of your business; having good employees is as important as having working equipment. Use these tips to find the right employees and get the most out of …

Stop the Tan Tax: Your next message to your U.S. representatives

Wednesday, May 16th, 2018

Help us stop the tan tax and the war against women! ASA will post a different message every two weeks for you to copy and paste into an email to your US representative. There will also be a link that …

Double the Effectiveness of Your Marketing

Monday, May 14th, 2018

By Grant Miller, Salon consultant

Did you ever pay for marketing or advertising and the results weren’t as effective as you had hoped? Of course you have! It’s happened to every one of us, but here’s some good news: There …