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Focus on Profitability, Not Just Sales

Tuesday, May 31st, 2016

Sometimes it’s all too easy to get caught up in selling more and forget that sales aren’t directly related to profit. We’re always focused on improving sales numbers, but perhaps an easier way make more money is by increasing your …

5 Simple Steps to Add Sunless Contouring as Your New Upsell

Tuesday, May 31st, 2016

By Ashley Wottring, California Tan Sunless

Contouring is all the rage! Fashion blogs and magazines are going crazy about it. A person can contour nearly every body part known to man these days. Contouring with makeup can take a lot …

Majority of Salons Attend Industry Events: Poll

Friday, May 27th, 2016

More than six out of 10 professional tanning business had owners or employees attend an industry conference in the past year, according to a SmartTan.com survey — another sign that the indoor tanning community continues to professionalize.

The SmartTan.com survey showed a …

Double the Effectiveness of Your Marketing

Thursday, May 26th, 2016

By Grant Miller, Salon consultant

Did you ever pay for marketing or advertising and the results weren’t as effective as you had hoped? Of course you have! It’s happened to every one of us, but here’s some good news: There …

Tanning Businesses Cross-Promote with Gyms, Beauty Salons

Wednesday, May 25th, 2016

In a SmartTan.com poll, eight of ten salons said they most commonly cross promote with either gyms or beauty salons.

Forty-two percent said they work with gyms most, and 38 percent said they most often cross promote with beauty salons. …

Sunny ‘D’ Works Better: Holick

Tuesday, May 24th, 2016

“When you ingest vitamin D, only about 60 percent of it sticks to vitamin D-binding protein, but when you make vitamin D in your skin, 100 percent binds to the protein.” — Dr. Michael F. Holick, vitamin D research pioneer …

Customer Relations: Old-school style

Monday, May 23rd, 2016

By Ric Rooney, Sun Spot Atlantis

Since I started in this business way back in 1991, current technology has given us some fantastic new tools to reach potential customers and keep in touch with current ones. Smartphones, websites, text messaging …

Explore Nashville: The Athens of the South

Friday, May 20th, 2016

You probably know the home of the Smart Tan Nashville trade show and educational conference as The Music City, but as of the mid-1800s Nashville was referred to as The Athens of the South for its reputation as one of the …

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